ASPCA Online Community

ASPCA Online Community

The American Society for the Prevention of Cruely to Animals, or ASPCA, runs the ASPCA Online Community, a social network for animal lovers everywhere. Nearly 26,000 members have joined, forming over 800 special interest Groups. There are groups for specific types or breeds of animals, like the Catsville and Pit Bull groups. There are also groups for people who have taken in strays and for members who want to remember their beloved pets who have passed. Over 93,000 photos have been added to the ASPCA Online Community, many of them portraying members’ pets.

They’ve integrated the ASPCA main website and social network a few ways. First, they’ve used a similar appearance including a consistent logo and tabbed navigation across both websites. Using the Tab Manager, they’ve added a tab to the social network that points to ASPCA.org. Finally, a text box with an image encouraging visitors to donate to the ASPCA is displayed prominently on both the main website and the social network.

About the Author:

Mackenzie – who has written posts on Ning's Official Blog on Social Networking Sites.


  • Princess

    online indicators – where are they?? We want them back! ;-)

  • Gina Bianchini

    The online indicator is coming. We want to make sure that it is speedy and can scale across the 1.3M Ning Networks, which is why it is taking a bit of time to bring it back to you. Thanks for your patience and it should be back in action in the next few weeks.