Monthly Archives: December 2011

37 Must-Read Online Marketing Posts

Hard to believe, isn’t it? Just as quickly as 2011 kicked off, it’s come to a close. With the new year here, new businesses, channels, events, tactics and trends will surely be looking to populate 2012′s online marketing landscape. But let us not forget the breakthrough blog posts packed with top-shelf takeaways, classic case studies, and meaningful advice that helped make surfing the net in 2011 totally worthwhile.

This link library features 37 memorable online marketing blog posts that graced the web over the past twelve months, presented in chronological order. From search to social, analytics to organic community management, they span the spectrum of business on the Interwebz and offer value in abundance. Fabulous New Year reading as things rev up in 2012!

  1. January 8The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011 | Matt McGee, SearchEngineLand.com (Did they come true?)
  2. January 25How To Build Agile SEO Tools Using Google Spreadsheets | Tom Critchlow, Distilled.net
  3. January 27How to Successfully Implement Facebook’s Open Graph to Generate Insights and Start Contacting Fans | Hamish Ogilvy, datalicious.com
  4. February 3How a Search Engine Might Identify the Functions of Blocks in Web Pages to Improve Search Results | Bill Slawski, SEObytheSea.com
  5. February 9The Noob Guide to Online Marketing | Oli Gardner, SEOmoz.com
  6. February 15A Tweet’s Effect On Rankings – An Unexpected Case Study | Jen Lopez, SEOmoz.com
  7. February 16The Red Cross’ Rogue Tweet: #gettngslizzerd On Dogfish Head’s Midas Touch | Dean Praetorius, HuffingtonPost.com
  8. March 9Chrysler’s Twitter Account Accidentally Drops the F-Bomb | Sarah Kessler, Mashable.com
  9. March 30Manage Like You’re Dying: A Humbled Entrepreneur’s Reflections | Marty Weintraub, aimClearBlog.com
  10. April 8The Community Manager’s Guide to Intra-Community Bloodshed | Lauren Litwinka, aimClearBlog.com
  11. April 10White Hat SEO: It F@$#ing Works | Rand Fishkin, SEOmoz.com
  12. May 3Facebook Funerals: When You Close a Brand, What About Fans? | Bernhard Warner, Ad Age
  13. May 10One Social Media Tactic Your Business Must Embrace | Marty Weintraub, aimClearBlog.com
  14. June 92011 Search Ranking Factors Survey Results | Rand Fishkin, SEOmoz.com
  15. June 14How Social Marketers Can Survive the Boss’ Paranoid Micromanagement | Marty Weintraub, aimClearBlog.com
  16. July 20A B2B Community Manager’s Guide To Identifying True Twitter Friends, Part I & Part II | Lauren Litwinka, SearchEngineLand.com
  17. August 1Proving PR & SEO Seriously Lift Advertising ROI | Marty Weintraub, aimClearBlog.com
  18. August 18Who Does Facebook Think You are Searching For? | Jeremy Keeshin, Keesh.com
  19. September 1Yes, You Really Can Build Links With Twitter | Casey Henry, SEOmoz.com
  20. September 164 Point Twitter Audit: Becoming A More Beloved B2B Brand | Lauren Litwinka, SearchEngineLand.com
  21. September 29How to Communicate in Twitterbites For Re/Tweet-Friendly Blog Posts | Pamela Vaughn, Search Engine Guide
  22. September 29SEO KPI-K.I.S.S. Chart: 646 Classic & Emergent Metrics | Marty Weintraub, aimClearBlog.com
  23. October 1212 Reasons Your Business Blog Is Failing | HubSpot.com
  24. October 13How to Use 3 New Facebook Features for Better Social Media Marketing | Andrea Vahl, CopyBlogger.com
  25. October 193 Stats to Think About When Crafting Your Social Media Campaign | Lisa Barone, smallbiztrends.com
  26. October 196 Ways to Measure Your Social Media Results | Phil Mershon, SocialMediaExaminer.com
  27. October 197 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Lewis Howes, CopyBlogger.com
  28. November 2Advanced Google Analytics Tips and Tricks | Fabian Alvares, SEOmoz.com
  29. November 22Making PPC & Social Media Work Together Seamlessly | Jordan Kasteler, SearchEngineLand.com
  30. November 28Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads | Marty Weintraub, aimClearBlog.com
  31. November 30Freshness Update + Social Media = Happy Users | Aaron Friedman, SearchEngineLand.com
  32. November 30#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords | Marty Weintraub, aimClearBlog.com
  33. December 2Leveraging Social Media to Build a Network of Links | Harrison Lapari, Search Engine People
  34. December 621 Types of Social Content to Boost your SEO | Jordan Kasteler, SearchEngineLand.com
  35. December 19The Content Marketer’s Guide to Web Content | Amanda Milligan, BlueGlass.com
  36. December 202011 Social Media Sites That Will Be Missed… | Michael Streko, knowem.com
  37. December 20Staffers Gone Wild – Protecting Your Business from Damaging Social Media Content | Shaine Alleman, DreamSystemsMedia.com

Glam Media Acquisition of Ning Finalized

I’m excited to announce that we have completed our merger with Glam. As of today, Ning is officially part of the Glam Media family!

We’ve release more than 35 major new features in the last year alone, and we have some major enhancements in the works — including an all-new Chat and continued updates to the popular Activity Feed. We’re hard at work on a bunch of new features that we’ll share with you in an updated product roadmap blog post later this month. If you’re a Network Creator who is interested in becoming part of the Glam Media Network, you can find out more about how to apply for that here. For all of our customers who have been following our progress from milestone to milestone, you can expect your Ning service to continue unchanged — and you can continue to expect us to build out exciting new features to help you get the most out of your Ning Network.

You can read the press release here.