Nerd Alert! Nerdfighters Using the Power of Community to Increase Awesome and Decrease Suck

We were thrilled to hear a story about Nerdfighters on the radio this morning (WAMU in Washington, D.C.) about their ongoing campaign to make the world a better place using wonderful services like the micro-loan site Kiva. Take a listen:

Not familiar with Nerdfighters? It’s one of those online phenomenons that makes some people scratch their heads and wonder how it is that a rarified group of Internet celebrities can live their lives — and maybe even make a living — by simply existing on the Internet.

This list of Internet celebrities includes Rhett & Link, Smosh, Tobuscus, Freddy Wong and Ze Frank. They’re all masters of the video blog — speaking directly into the camera to anyone who will listen and making their videos as creative and pop-culture-rich as possible. Most of them release a new video out to the world once or twice per week, which helps them organically pick up new followers as people stumble onto their often hilarious and insightful observations about life. Such is the case with Hank and John Green, the two brothers who started Nerdfighters as a way to stay connected via videoblog (one lives in Montana; the other in Indiana).

All of these Internet celebrities use YouTube as their direct-to-the-Internet video broadcasting medium, but what makes them hugely successful is often what they do beyond their YouTube channel (which has an impressive 746,564 subscribers and 246,389,701 video views). The best ones are masters at nurturing communities of online followers in all kinds of locations online — including on Ning. They have over 81,000 members on their Ning site. Serious nerd alert!

In addition to their Ning community, which is one of the most trafficked on the Ning Platform, they have spawned fan Tumblr blogs like Eff Yeah Nerdfighters, Nerdfighters Don’t Fight Nerds, and Little Nerdfighter Things.

We wanted to give a shout out to Nerdfighters for all that they do to “increase awesome and decrease suck.” Their Kiva-raising efforts have resulted in a phenomenal 21,000+ loans totaling over 1 million dollars. Not bad for a bunch of nerds. Keep challenging your community and the world to be a better place!


Join them in donating on Kiva.

Not familiar with NerdFighters? Here’s a recent video:


 

About the Author:

Eric Suesz – who has written posts on Ning's Official Blog on Social Networking Sites.


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