Pinterest can hardly be called a second-thought solution when it comes to social media marketing. Yes, it is not as gigantic as Facebook and not as trendy as Instagram. But the truth is, its audience is ready to spend money like crazy! Reportedly, 93% of active Pinterest users admit they use the platform to research the market, plan and make purchases. Meanwhile, 40% of Pinners are known to have a household income exceeding $100 thousand. There’s marketing potential businesses simply cannot ignore!