Contests can drive membershipNing’s Tips and Tricks
Creating Your Own Network for Anything and inviting members is easy, but there’s more to having a great network. You should also keep your members coming back. Besides continuing to take advantage of new features, one of the best things you can do is recognize your members and reward them.
You can feature specific blog posts, photos and videos on the main page of your network. You can also feature members that stand out in your network. People love getting recognition, and featuring them or their content is an excellent way to offer it in your network. That is why featuring your members and content has been taken to a new level with our new release.
If recognition alone is not enough, never underestimate the power of contests and giveaways. The folks at Custom Vibe, for example, have a running competition inviting members to create a new and original superhero. The creator of the most original superhero will win a package of DIY toys, a choice prize on a network for people who enjoy making custom vinyl toys.
Other ideas for contests include polling members for their Favorite Member or voting on the Most Popular Video or Photo, where you can take advantage of the ability to rate photos and videos to give members the power to choose the winner.
When it comes to the prizes, you don’t need to spend an arm and a leg to make your contest work. Of course giving away tickets to a Broadway show or a plane trip to members will certainly attract the attention of many, but you’ll find that any prize, no matter how small, will make a contest fun and rewarding for members.
More important than the dollar value of your prizes is choosing something that is relevant to the goals of your network. Still, if you want to give out cool prizes and you’re on a tight budget, here are a few ideas to get you started:
- Contact sponsors: You may be able to find sponsors that will fund one or more of your giveaways. It will make them look good and you may be able to get bigger and better prizes.
- Talk to your members: You could find sponsors for prizes among your own members. That’s another reason why it’s important for you as a Network Creator to introduce yourself to new members when they join.
- Keep it simple: a $25 gift certificate to a relevant store will go a long way too! For example, if you run a network for animal lovers, the gift certificate could be to a pet supply store.
If you are running a contest or you have any other interesting practices in your network to keep your members engaged, tell us about them. In the meantime, the winner is…