Ernie Hsiung
Ernie Hsiung
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Welcome to Scheffland, population: fit

Scheffland is the social network of Jason Scheff – you might know him as the current bassist and lead vocalist of the rock band Chicago. Residents of Scheffland have posted videos and photos of their experiences at Chicago shows and can keep up to date with the singer by listening to his newest tracks or watching his live video streams, linked off his front page.

And for those people that want a side of “lifestyle change” with their rock and roll, there is “The Scheffy Challenge.” Inspired by Jeff losing 45 pounds in the last 11 months and five inches off his waist, Jeff is inspiring members of Scheffland to get fit, matching them with coaches and a diet/exercise program.

As for what Jeff is doing? He says it best in an e-mail: “I’m going out on tour in June with a co-bill, Chicago/Doobie Bros. We’ve actually started the Chicago World Tour 2008 in March. We’ve been to Japan so far with Huey Lewis and are going out with The Doobies, as I mentioned, and then heading over to Europe to play the summer festivals with Chicago. Having the Ning platform to run my social network is REALLY exciting. Just in three days of letting select fans in to beta test it [and] it’s blowing up already! Check it out.”