The New Ning.com

The New Ning.com
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We’re excited to launch a new Ning.com on Monday, March 9th. As Gina mentioned yesterday, the new Ning.com will provide members of the social networks on Ning with better ways to discover and stay connected to the social networks on the Ning Platform.

Not only will this make the experience of being a member of one or more social networks on Ning easier and more compelling, but it will benefit Network Creators with both better discovery by prospective members as well as recurring usage by existing ones.

Send Prospective Members to Your High Velocity Social Networks
With the new Ning.com, when new people sign up for the Ning Platform via www.ning.com, they will see a list of recommended social networks. These recommended social networks will be identified by their momentum and popularity.

This means that if you have a fast growing social network on Ning and want to add new members, this may help drive new members to you.

Click on the screenshot to see a full size version:

Ning Home

Send Members Back to the Social Networks They’ve Joined
If you already belong to one or more social networks on the Ning Platform, you can click on your name in the Ningbar (in the top, upper right of the social network) or go to Ning.com to see your new signed in Ning homepage. It consists of the activity across the social networks someone has joined. Click on the screenshot to see a full size version:

latest_populated_520

By giving members of the close to 900,000 social networks on Ning the ability to stay up-to-date with the activity on the social networks they’ve joined, they will have an increased likelihood of returning to your social network, resulting higher recurring usage of your social network by your members.

To echo Gina again, offering valuable services to the members of social networks across the Ning Platform has always been fundamental to our vision. It’s essential to making a world of millions of social networks possible. Without this type of central hub to provide ongoing activity, people simply can’t track everything that’s going on across an ever increasing number of social networks.

While unobtrusive when in a specific social network, members need an accessible and seamless connection between social networks. That’s the goal of the new Ning.com.

The Details

  • If you have created a Ning ID, you will by default have a Ning profile. You have full control over who sees your Ning profile. At launch, your new Ning profile will default to being visible to anyone signed into Ning. You can make it visible to just you, just your friends, or just members of your social networks by going to your Settings page and updating your Privacy Settings. When you choose to make your Ning profile just visible to you, you’ll be filtered out of being shown anywhere on Ning.com.
  • Your private social networks will default to be invisible to anyone viewing your Ning profile. You can make them visible at any point in time by updating your Privacy Settings. If you are a member of a private social network, only other members of that private social network will see the activity from it. As we’ve mentioned before, the new Ning is designed to enable you to keep up with what’s happening across your social networks, not broadcast everything you are doing to the world.
  • As a Network Creator, if you have chosen to purchase the removal of additional Ning promotional links, your members will NOT see a link to the new Ning.com directly from your social network. For the social networks on Ning where the Network Creator has not purchased this premium service, members of that social network will see their signed in name in the Ningbar and that link will go to this new Ning profile.
  • In both cases, when a member signs into Ning.com (http://www.ning.com) they will have a Ning profile with their social networks and friends across the Ning Platform.

We will continue to update this post on the new Ning.com.

Thanks in advance for your questions and feedback!

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8 thoughts on “The New Ning.com

  1. Mackenzie

    Hi György!

    By default, your Ning profile page will be in English. However, you can change the language of your profile page by clicking the link at the bottom left of the page that says “English.”

    At first, recommended social networks are calculated based on an algorithm that we’ve created to track the velocity of a social network. In the coming weeks, we’ll continue to evolve the algorithm and layer in recommendations that combine this velocity with relevancy to the social networks in which you are already a member, with the result of recommending networks based on your interests.

    If you’re using your own translation based on the official Hungarian translation, then your social network will be considered Hungarian. We’re happy to work with you to figure out exactly how this will affect your social network – just drop us a line through the Ning Help Center at http://help.ning.com.

    Thanks!
    Mackenzie

  2. So Much More Than A Mom

    This is great idea that will keep all of our netowrks organized. Thank you!

  3. György Juhász

    Hi!

    My network is in Hungarian.

    – What will be the language of the new Ning profile page?

    – When the new Ning profile page offers similar networks to Hungarian users, will the system prefer other Hungarian language sites? (If not, I can be the biggest Hungarian network, and my site will be never offered, because I just can not compete with big US sites.)

    – Can be a problem with the two questions above that I do not use Ning’s official Hungarian translation, but my own? Will the system still identify my network as Hungarian in this case?

    Thank you
    György

  4. Keith

    So basically our ning networks that we worked hard to build will become just a “group” on ning?

    1. Jason Rosenthal Post author

      Hey Keith,

      It’s actually quite the opposite. Your social network will continue to have the full freedom to create the exact right social network for you and your interests: with your own brand, your choice of an ever-increasing number of features, your topic, your visual design, and your members and data. While people are on your social network on Ning, your members will continue to have the same exact experience as before.

      The new Ning.com will be unobtrusive when in a specific social network, but offer members an accessible and seamless connection between social networks and the ability to manage multiple social networks in one place if they choose to use it. The best analogy to what we’re offering with the new Ning.com is an RSS reader for social networks, only a bit richer.

      In fact, we believe that the new Ning.com will drive new members to your social network as well as ensure that your existing members come back more often. Especially with the other improvements coming (described here), I think you’d be hard pressed to describe your social networks on Ning providing less flexibility, less creativity, or less control.

      Thanks!
      Jason

  5. Jim Vernon

    As always, you’re making great improvements to an already fantastic platform. I have a wish list item related to improving discovery and ease of connection.

    I have recently created a local social network, and I have a vision of several similar, neighboring social networks. All have a geographic focus. People in one area might concentrate in their own social network, but some hopefully will want to join neighboring networks.

    If the Ning platform offered single sign-up, I’d create a master network and have that branch to satellite networks, so that everyone could sign up once and then enjoy whichever local networks they wanted. I know that I could create a single overall network to cover all geographies, but the logical extension of that idea is Facebook or MySpace, and that’s not what I want. I want a series of local connections.

    Any chance this sort of capability is in the future for Ning? What you’ve got is close, because I will ask the same profile questions across these networks, but it would be nice to have a more explicit ability to create multiple-network sign-ups in a single registration. The work-around is to send users to Ning. I’ve no problem at all with promoting Ning, but sending local users to Ning is different from giving them a hub to see the small network of related, neighboring networks. I doubt geography is the only reason to want this.

    Best regards and thanks for all your great work!

    Jim

    1. Jason Rosenthal Post author

      Jim,

      Thanks for the feedback and we agree with your vision! We’re planning some enhancements to our Groups capability later in the year that will enable you to create the kind of hub and spoke model that you describe above.

      Stay tuned for more updates from us on this in the coming months and keep the feedback coming!

      Thanks,

      Jason

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