Nick Barr
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Wilkie Sports is a social network for youth athletes and their parents. To keep up with the athletic theme, Wilkie Sports uses the Tab Manager to rename “My Page” to My Locker. Likewise, “Members” are Athletes and “Groups” are Teams.

Whether it’s an XBox 360 or a $50 gift certificate to Dick’s Sporting Goods, Wilkie Sports is also making great use of contests and giveaways. It’s a great way to drive member participation and reward outstanding members of the social network.