Athena von Oech
Athena von Oech
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myarfie2

Search company Dogpile has created the social network my.arfie.com for dogs and their owners.  Arfie, the mascot of Dogpile, has a strong presence on the social network. He features his favorite photos and videos in the Pics & Flicks section and runs photo caption contests for cute dog photos. He lets members submit their best ideas and then announces the winners on his blog. On his page, he has added the profile application Twitter Tracker, to show off mentions of dogpile or arfie on Twitter.

To encourage people to make new members feel welcome, Arfie has used the Language Editor to change the title of the “Members” box on the main page to “Say hi to a new member.” Then, they’ve opted to display the newest members there. This effectively highlights members who have just joined and prompts veterans of my.arfie.com to leave a comment on their pages.