Athena von Oech
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OJ Juiced is, according to their tagline, “for people who enjoy life freshly squeezed.” Created by the Outdoor Japan magazine, OJ Juiced is a social network for people who love adventures. Members get together for four, seven or even sixteen day double whammy treks as well as meals together. Outdoor Japan magazine uses their social network to bring together readers and to promote magazine subscriptions, which they feature in a text box on the main page.

OJ Juiced keeps its main page completely public but requires people to join to see anything past the main page. They have also taken advantage of the member moderation feature so they can see people’s answers to profile questions before allowing them into the social network. By doing this, OJ Juiced can be selective about who they allow in, while presenting a public face to people who might be interested in joining.