Grassroots Labour is where social democracy meets social networking. Members and supporters of the New Zealand Labour Party use the social network to discuss issues and organize their efforts. Events, like fundraisers and rallies, are an important part of Grassroots Labour and are given a prominent spot near the top of the middle column. The many Groups on Grassroots Labour allow members to find others with their specific interests or in their region.
From the minute members join, this social network gets them talking: two of the customized profile questions new members can fill out are “Why do you support Labour?” and “What one thing would you like the Party to do that it’s not doing now?” Adding profile questions that ask new members to share their opinions promotes conversation on the social network. It’s also a great starting point to engage new members in the discussions already happening.
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