Mackenzie
Mackenzie
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Fake Bake

Fake Bake is a UK-based company that makes and sells self-tanning products. Their social network by the same name connects self-tanners around the world to discuss achieving the perfect glow, promote Fake Bake’s products, and highlights the company’s “Save your skin” campaign. Members are reminded that the only safe tan is a fake tan, and they’re encouraged to “live the lie” of a faux glow.

Members of this social network can even learn how to host their own Fake Bake Spray Tan parties. Fake Bake is currently running a contest with several several sets of prizes to give away. Members can win by either writing the best blog post about a hilarious shopping experience, or by inviting the most people to join the social network. The current leaders in the competition are posted in a text box front and center on the main page, encouraging others to participate and rewarding the members in the lead for their work.