Athena von Oech
Athena von Oech
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Buzzaroonie is a place for authors and book lovers to meet. It was created by writer and publisher Kenneth Arnold. The name Buzzaroonie comes from “Buzz,” a common word in the publicity world. Publishers want to create “buzz” for their books and authors.

Kenneth advises members on how to get the most out of the social network and tells authors to let others know about their work. Many authors blog about their books, such as Susan Whitfield’s posts about Genesis Beach and Just North of Luck.

Kenneth also used the Language Editor to change “Forum” to Book Reviews and “Groups” to Book Clubs to convey how members should use those features. By featuring published authors and renaming “Featured Members” to “Featured Authors”, Kenneth shows that Buzzaroonie is set up for both for booklovers and the authors themselves.