Laura Oppenheimer
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McDonnell Action

Leading candidates for public office are using Ning to create a vibrant activist communities around their campaigns. Virginian gubernatorial candidate Bob McDonnell’s Ning Network is an action center that helps drive all of his campaign’s online organizing. A Ning Network can be used to find new supporters, create local, statewide and national events, fuel fundraising and most of all, give supporters a place to gather, plan, share and learn.

The McDonnell Action Ning Network is well integrated with McDonnell’s general campaign website. A custom domain — action.bobmcdonnell.com — makes navigating from the website to the Ning Network seamless. Additionally, campaign widgets are embedded on the Main Page in text boxes, while a McDonnell ACTION link to his Ning Network is prominent on McDonnell’s traditional website. And while there are events advertised on McDonnell’s website, the Events feature on his Ning Network allows members to plan their own fundraising, informational and strategy events.