A new face in late night TVNing Network Spotlight
The tagline for George Lopez’s late night comedy show on TBS is “bringing the party back to late night.” With all the snipping and fighting between Jay Leno, Conan O’Brien, David Letterman and everyone in between, there’s never been a better time to simply focus on making people laugh each night, something George Lopez is more than happy to do on his show, Lopez Tonight.
In addition to providing a place for the show’s thousands of fans to connect with each other, the Lopez Tonight producers also are involved, and use their Ning Network to gather feedback about the show, so they can make it even better. For example, a post from this fall asking which musical guest fans would like to see has more than 400 replies. Suggestions range from Cafe Tacuba to Journey to DJ Sancho. Another post asked for feedback on the show’s dancers. Engaging viewers in the show is a simple way to keep them interested in coming back for more, both on the air and on the Internet.