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We got a great write-up yesterday by Fortune magazine’s Senior Editor-at-Large Adam Lashnisky. Adam covers the high-tech world for Fortune and other news outlets. He’s a long-time Silicon Valley journalist. (You may have heard his voice piping from a radio via his many appearances on NPR’s Marketplace.) Since he has well over a decade of experience covering the high-tech West Coast beat, it’s an honor to have him cover Ning.

Adam sat down with our CEO, Jason Rosenthal, for a person-to-person interview. The video interview is split into two parts:

There’s a bit more in the full transcript of the video interview if you’re at all curious about the details of our dramatic (and successful!) change of direction as a business.

If you’re interested in reading smart articles about where the start-up world meets the larger business world, considering following @adamlashinsky on Twitter.