Guest Blogger: Double DutchGuest Posts
Hey, Network Creators! You may have heard about the recent Ning Everywhere launch, which for most of you will mean more options for building mobile apps for your networks. I wanted to introduce you to DoubleDutch. We’re one of the new Ning partners, and our service is all about bringing you the opportunity to make your network geosocial.
As many have pointed out in many different contexts: Mobile is the future. If you’re on board with that idea, a mobile app for your Ning Network may become a key component to your network’s future growth and engagement. As our CEO Lawrence is fond of saying, “location changes everything.”
A great example of that statement applied to a Ning Network is She Writes. They’ve created a Double Dutch iPhone app that allows their community of women writers to view their friends and fellow writers’ locations, and even meet up serendipitously or schedule meetings in advance. Because their community is grown around a very specific, shared interest, the potential for real world collaboration is very strong. Furthermore, the private nature of the app ensures that sensitive location data is shared only with members of the community. Locals can meet up, share strategies, and argue philosophically about the art of writing. What happens in She Writes stays in She Writes.
There’s a lot more to what you can create using our service. I won’t go into all the details here, but these features may be of particular interest to Network Creators:
- Branding: A primary and basic feature of our apps is that you can apply your own branding. Every Ning community app will have its icon displayed, as well as the option to match a theme to their Web-based Ning Network.
- Game and badges: Each DoubleDutch app comes with about 200 achievement badges, awarded for things like checking in, posting photos, and exploring new places. The app also boasts a place specific “Rockstar” title for people who check in the most at a particular place.
- Administrative dashboard: From the hot spots to the hot badges, you can see what the community enjoys doing and where they enjoy going. With this knowledge, you can begin to reward users with badges or physical goods for activities. And, of course, you can watch the analytics closely to see which campaigns work the best.
Those are just a few of the things you can do with a Double Dutch iPhone app. There’s no better way to build a strong community than in the real world, so start building those real-world connections today among your community with a DoubleDutch mobile app. I encourage you to check in on our site and check out the new options you have to bring a unique mobile experience to your members.
— Mathew Spolin, CTO, Double Dutch
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