Digital Summit and MogweeNing News Updates
Earlier this week, I headed to Atlanta to discuss the past, present and future of mobile group communication for the Digital Summit.
Over the past several decades, there have been major technology cycles that have disrupted the mass market. From mainframe computing in the 1960s to the rise of the web in the 1990s, it’s been a crazy ride. So where are we now?
Social media and the explosion of mobile devices have changed the game drastically in the last five years. No longer is the speed of change measured in decades, but rather months. And we’ve really only scratched the surface of what’s possible.
Today, 40% of mobile time is spent on social networks, and a good portion of these services weren’t originally built with mobile devices in mind. Even more amazing is the predicted trend that within three years, mobile devices will be the primary way that most people interact with the Internet.
While some services have adapted well, many have not, and we think the time is right to re-think the way we communicate in a social and mobile world. Businesses looking to plant a flag in this emerging space must think mobile first, then extend from there.
Group SMS messages, email and existing services (IM, BBM, traditional social networks, etc.) are great, but they have do have some pain points as well. For example, group SMS responses are sent back only to the sender, email is not inherently real-time or mobile for all users, IM and social networking services require separate accounts and BBM is currently only available to users with BlackBerry devices.
To change this, we’ve set out to build a mobile app that’s built for mobile from the ground up, offers frictionless signups, is device-agnostic, offers both synchronous and asynchronous communication and allows group members to see replies from everyone else in the group. Something that’s easy to use, and above all, fun.
Enter Mogwee. We launched for iPhone, iPad and iPod touch earlier this year, and just released Android and Web versions as well. We’ve learned some great lessons along the way, and we’re just getting started.
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