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SheCon'11 and the trail-blazing women of the Web 1Whenever I am surrounded by women of the Web, I am impressed with how they leverage new digital products and services to enrich their lives and to help other women succeed in digital channels. This spirit of innovation and collaboration was especially noticeable at SheCon’11 and defined the tone and the energy of the conference in Miami this May 20-22.

The event was packed with trail-blazing women like Eleanor Hoh, aka Wokstar, who is using her blog, Twitter profile and YouTube channel to teach people that cooking is easy and that, with a few basic wok lessons, you can prepare quick, healthy meals without even glancing at a recipe.

One of my favorite speakers was Rosie Pope, the pre- and post-natal fashion icon who’s now the star of Bravo TV’s hit Pregnant in Heels. Rosie explained how she is using her Facebook page, blog, Twitter and guest blogging opportunities to capitalize on her newfound fame and audience. She said that her Facebook page has allowed her “to design into her clientele versus dictating over them, “ which I think is a pretty profound change in how clothes being designed. She can clearly see that different demographics and people from different parts of the U.S. want different things from their maternity fashions.

I met Terry Wheatley, founder of #winesister of the @winesisterhood, and CMO/Partner at Canopy Management. Terry is a brilliant brand developer of wines; she is focused on community-building and she wants women to feel empowered while sharing a glass of wine. She spends a good portion of her marketing resources building the Wine Sisterhood following on Facebook and ensuring the Wine Sisterhood website is full of easy-to-read information on wine.

Terry organized a Sassy Suite each evening so that we could all meet, mingle and enjoy a few great wines with intriguing names like Rebel Red and Promiscuous while taking turns getting hand massages from a professional masseuse. (Yes, attending conferences is hard work.)

This is truly an amazing community of women. I’m grateful that we have both a physical community of SheCon events and a digital SheCon community on Ning to keep in touch and share information on the ways digital is helping us improve our lives. I’m proud to be a member of this community, and I strive to be a member who harnesses the power of digital not just to improve my own life but to enable other women to thrive. I hope all of you will reach out to me on the network on my profile.

SheCon'11 and the trail-blazing women of the Web 2

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Rachel Masters is a partner and co-founder of Red Magnet Media. Before co-founding Red Magnet Media, Rachel was the Vice President of Strategic Relationships at Ning, a social networking platform with more than two million individual social networks. At Ning, Rachel managed over 300 branded social networks with partners like 50 Cent, Red Light Management and The Collective.