Evan Goldin
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Earlier this month, we announced the ability to customize the URL of a Page on your Ning Network. Later today, we’re bringing that same functionality to other types of content, like photos and discussions.

As before, URLs will be automatically based on the title you give to the content you’ve added. But now, Network Creators and administrators will be able to customize the URL to display the text of their choice.

In addition to Pages and Groups, which already have the ability to define custom URLs, Network Creators and administrators can now customize the URLs for all types of content members can add, specifically:

  • Discussions
  • Group discussions
  • Events
  • Photos
  • Videos
  • Blog posts

This change should allow Network Creators and administrators to improve their search engine optimization by tailoring URLs after specific keywords or sets of keywords.

Custom URLs will also mean a better user experience for your members. Previously, every time a title was changed on a piece of content, the URL changed with it, meaning that old links no longer worked. Now, after content has been added and the URL has been set for the first time, URLs will no longer change automatically when the title is changed or tweaked. The old URL will be preserved unless it is changed manually.

After collecting feedback from Network Creators, we decided that access to this functionality should be limited to Network Creators and administrators, to avoid any misuse by members.