How to catch people’s attention and make them stay longer on your website or blog? This is the age when so much information is surrounding us that it is almost impossible to keep focus for a long time, let alone remembering stuff you’ve come across on the Internet. Just enter the web and you will be immediately engulfed by endless flows of data rushing at you from all sides.
Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.