{"id":30193,"date":"2017-11-20T08:43:08","date_gmt":"2017-11-20T16:43:08","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=30193"},"modified":"2017-11-23T04:02:11","modified_gmt":"2017-11-23T12:02:11","slug":"when-and-why-you-should-use-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/11\/when-and-why-you-should-use-a-landing-page.html","title":{"rendered":"When and Why You Should Use a Landing Page: The Hitchhiker\u2019s Guide to the Galaxy of Landing Pages"},"content":{"rendered":"\n

Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?<\/strong><\/p>\n

If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.<\/p>\n

Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.<\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams? If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide. Just as a real travel book offers […]<\/p>\n","protected":false},"author":97,"featured_media":30195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[72],"yoast_head":"\nComprehensive answers to the question why a landing page is necessary for business<\/title>\n<meta name=\"description\" content=\"Why to use landing pages for business, how to increase conversion rates with the help of LP, and other useful tips in one SEO guideline for businesspersons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/11\/when-and-why-you-should-use-a-landing-page.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprehensive answers to the question why a landing page is necessary for business\" \/>\n<meta property=\"og:description\" content=\"Why to use landing pages for business, how to increase conversion rates with the help of LP, and other useful tips in one SEO guideline for businesspersons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/11\/when-and-why-you-should-use-a-landing-page.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-20T16:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-23T12:02:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/05\/Artboard-Copy-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/11\/when-and-why-you-should-use-a-landing-page.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/05\/Artboard-Copy-8.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/05\/Artboard-Copy-8.jpg\",\"width\":800,\"height\":465,\"caption\":\"A 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