{"id":30933,"date":"2017-08-09T07:24:40","date_gmt":"2017-08-09T14:24:40","guid":{"rendered":"http:\/\/macallan-internal.ningops.com\/blog\/?p=30933"},"modified":"2018-09-26T05:20:19","modified_gmt":"2018-09-26T12:20:19","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html","title":{"rendered":"What Is SEO?"},"content":{"rendered":"\n

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia<\/a><\/strong> (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is<\/strong> “the process of affecting the visibility of a website or a webpage in a <\/i>web search engine<\/i>‘s unpaid results—often referred to as ‘natural,’ ‘<\/i>organic<\/i>,’ or ‘earned’ results<\/i>.” That definition is dry, logical, and non-thrilling.<\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can […]<\/p>\n","protected":false},"author":101,"featured_media":31008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,90],"tags":[113,115,112,111,114],"yoast_head":"\nAnswers to frequently asked questions on SEO: success factors, creation of an SEO-friendly site, troubleshooting.<\/title>\n<meta name=\"description\" content=\"Everything about SEO: its definition, types, and factors that influence the success of your website. Read the detailed guide on Ning blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Answers to frequently asked questions on SEO: success factors, creation of an SEO-friendly site, troubleshooting.\" \/>\n<meta property=\"og:description\" content=\"Everything about SEO: its definition, types, and factors that influence the success of your website. Read the detailed guide on Ning blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T14:24:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-26T12:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/seo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/seo-1.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/seo-1.jpg\",\"width\":800,\"height\":465,\"caption\":\"What is SEO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html\",\"name\":\"Answers to frequently asked questions on SEO: success factors, creation of an SEO-friendly site, troubleshooting.\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html#primaryimage\"},\"datePublished\":\"2017-08-09T14:24:40+00:00\",\"dateModified\":\"2018-09-26T12:20:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6bb5fc25580b04bfd6e0ffdceae9000c\"},\"description\":\"Everything about SEO: its definition, types, and factors that influence the success of your website. Read the detailed guide on Ning blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/what-is-seo.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is SEO?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6bb5fc25580b04bfd6e0ffdceae9000c\",\"name\":\"Ashley Kingsey\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d245cc83c2d6ab14c4ce153dc8594ac?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d245cc83c2d6ab14c4ce153dc8594ac?s=96&d=mm&r=pg\",\"caption\":\"Ashley Kingsey\"},\"description\":\"Ashley is a SEO specialist at Ning.\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/ashley\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/30933"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=30933"}],"version-history":[{"count":21,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/30933\/revisions"}],"predecessor-version":[{"id":37675,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/30933\/revisions\/37675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/31008"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=30933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=30933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=30933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}