{"id":30957,"date":"2017-08-22T10:36:41","date_gmt":"2017-08-22T17:36:41","guid":{"rendered":"http:\/\/macallan-internal.ningops.com\/blog\/?p=30957"},"modified":"2018-12-12T05:58:14","modified_gmt":"2018-12-12T13:58:14","slug":"social-media-strategy-in-8-steps","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html","title":{"rendered":"Social Media Strategy in 8 Steps"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Whether you are an established company, startup, nonprofit, or any other organization, you need social media to stay relevant. It&rsquo;s tough to navigate the different platforms, decide what type of content you want to create, and who you want to target. It is also crucial for your <a href=\"https:\/\/www.ning.com\/what-is-ning\/\">Ning<\/a> network.<\/p>\n<p>Check out our guide before you dive in. We have your back from beginning to end, and give you a detailed social media strategy plan.<\/p>\n<p><!--more--><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are an established company, startup, nonprofit, or any other organization, you need social media to stay relevant. It\u2019s tough to navigate the different platforms, decide what type of content you want to create, and who you want to target. It is also crucial for your Ning network. Check out our guide before you [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":31509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,64],"tags":[12,28,45,52],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Detailed guide on building a strong social media strategy - Ning Blog<\/title>\n<meta name=\"description\" content=\"A strong social media strategy is crucial for established companies, startups or non-profit. Read in Ning Blog how to make it work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detailed guide on building a strong social media strategy - Ning Blog\" \/>\n<meta property=\"og:description\" content=\"A strong social media strategy is crucial for established companies, startups or non-profit. Read in Ning Blog how to make it work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-22T17:36:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T13:58:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/social-media-strategy1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/social-media-strategy1.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/social-media-strategy1.jpg\",\"width\":800,\"height\":465,\"caption\":\"social media strategy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html\",\"name\":\"Detailed guide on building a strong social media strategy - Ning Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/social-media-strategy-in-8-steps.html#primaryimage\"},\"datePublished\":\"2017-08-22T17:36:41+00:00\",\"dateModified\":\"2018-12-12T13:58:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6db862010482f6dbb4a1d54520c5fa78\"},\"description\":\"A strong social media strategy is crucial for established companies, startups or non-profit. 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