{"id":31737,"date":"2017-08-28T05:55:26","date_gmt":"2017-08-28T12:55:26","guid":{"rendered":"http:\/\/macallan-internal.ningops.com\/blog\/?p=31737"},"modified":"2018-12-12T05:39:59","modified_gmt":"2018-12-12T13:39:59","slug":"18-basic-things-consider-optimizing-website","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html","title":{"rendered":"SEO Guide: 18 Basic Things to Consider When Optimizing Your Website"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>It might seem you know everything about keywords, links, and metadata, but there&rsquo;s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?<\/p>\n<p><!--more--><\/p>\n<p>So you created your network with <a href=\"https:\/\/www.ning.com\/\">Ning<\/a>? Now it&rsquo;s time to make it visible not only to your members, but to search engines as well. This guide offers a set of tips on how to optimize your website in a way that satisfies Google requirements and enables you to be ranked as high as possible on search pages. It will be handy for both novices and experts who want to dive into the depths of the SEO ocean and bring some &ldquo;pearls&rdquo; to the surface.<\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>It might seem you know everything about keywords, links, and metadata, but there\u2019s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?<\/p>\n","protected":false},"author":101,"featured_media":31744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,90],"tags":[113,12,28,112,111,114],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A set of tips from SEO experts on your website optimization - Ning Blog<\/title>\n<meta name=\"description\" content=\"An SEO guide for novices and gurus with simple yet efficient suggestions for website optimization for best ranking results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A set of tips from SEO experts on your website optimization - Ning Blog\" \/>\n<meta property=\"og:description\" content=\"An SEO guide for novices and gurus with simple yet efficient suggestions for website optimization for best ranking results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-28T12:55:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T13:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/feature-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/feature-seo.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/feature-seo.jpg\",\"width\":800,\"height\":465,\"caption\":\"best SEO advice\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2017\/08\/18-basic-things-consider-optimizing-website.html\",\"name\":\"A set of tips from SEO experts on your website optimization - 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