{"id":31906,"date":"2017-08-30T08:13:10","date_gmt":"2017-08-30T15:13:10","guid":{"rendered":"http:\/\/macallan-internal.ningops.com\/blog\/?p=31906"},"modified":"2017-08-30T08:29:59","modified_gmt":"2017-08-30T15:29:59","slug":"influence-marketing-how-to-find-micro-influencers","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html","title":{"rendered":"Everything Social Marketers Need To Know About Micro-Influencers"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Influencer marketing is on the rise every single day with several brands spending huge with influencers (over one billion dollars per year) according to a <a href=\"##gs.=j2oqXw\">study by Mediakix<\/a>. As an entrepreneur, you need to understand that your social media strategy is critical in achieving the needed results. Social media marketing industry continues to evolve and various influencer marketing trends applied to boost the game. You will have to stay up to date with the trends to be able to spark engagements and conversations around your products and services.<\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is on the rise every single day with several brands spending huge with influencers (over one billion dollars per year) according to a study by Mediakix. As an entrepreneur, you need to understand that your social media strategy is critical in achieving the needed results. Social media marketing industry continues to evolve and [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":31913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influence Marketing: How to Find Micro-Influencers<\/title>\n<meta name=\"description\" content=\"Micro-influencers can become the core of the efficient social media strategy. Read this article and improve your influence marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence Marketing: How to Find Micro-Influencers\" \/>\n<meta property=\"og:description\" content=\"Micro-influencers can become the core of the efficient social media strategy. Read this article and improve your influence marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-30T15:13:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-30T15:29:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/Influence-marketing-article-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/Influence-marketing-article-featured.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/08\/Influence-marketing-article-featured.jpg\",\"width\":3000,\"height\":2000,\"caption\":\"Pretty young bearded man jumping with yellow skateboard against the colorful wall. Hipster in motion on blue background\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html\",\"name\":\"Influence Marketing: How to Find Micro-Influencers\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html#primaryimage\"},\"datePublished\":\"2017-08-30T15:13:10+00:00\",\"dateModified\":\"2017-08-30T15:29:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/5388b722a8e901e6fc991e9d82a03cf7\"},\"description\":\"Micro-influencers can become the core of the efficient social media strategy. Read this article and improve your influence marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/08\/influence-marketing-how-to-find-micro-influencers.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything Social Marketers Need To Know About Micro-Influencers\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/5388b722a8e901e6fc991e9d82a03cf7\",\"name\":\"Vivian Michaels\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b32da4bb73477b2578f18cdbcd402eb6?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b32da4bb73477b2578f18cdbcd402eb6?s=96&d=mm&r=pg\",\"caption\":\"Vivian Michaels\"},\"url\":\"https:\/\/www.ning.com\/blog\/author\/vivian-michaels\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/31906"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=31906"}],"version-history":[{"count":2,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/31906\/revisions"}],"predecessor-version":[{"id":31910,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/31906\/revisions\/31910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/31913"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=31906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=31906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=31906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}