{"id":32024,"date":"2017-09-04T08:38:42","date_gmt":"2017-09-04T15:38:42","guid":{"rendered":"http:\/\/macallan-internal.ningops.com\/blog\/?p=32024"},"modified":"2017-11-29T04:25:00","modified_gmt":"2017-11-29T12:25:00","slug":"guide-to-b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html","title":{"rendered":"Guide to B2B Content Marketing"},"content":{"rendered":"\n

The business-to-business market skills are quite unique. Especially when we are talking about B2B content marketing. Today, businesses from all over the world, market their products and services online, that’s why it is important to know how the B2B content works, and how to make it effective. Read this B2B content marketing guide to know how to use it for your Ning<\/a> network.<\/p>\n

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The business-to-business market skills are quite unique. Especially when we are talking about B2B content marketing. Today, businesses from all over the world, market their products and services online, that\u2019s why it is important to know how the B2B content works, and how to make it effective. Read this B2B content marketing guide to know […]<\/p>\n","protected":false},"author":99,"featured_media":32028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[94],"tags":[121,113,12,28],"yoast_head":"\nStep-by-step guide to B2B Content Marketing - Ning Blog<\/title>\n<meta name=\"description\" content=\"Most of the businesses market their products and services online. Read in Ning how to use B2B content marketing to bring more customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-step guide to B2B Content Marketing - Ning Blog\" \/>\n<meta property=\"og:description\" content=\"Most of the businesses market their products and services online. Read in Ning how to use B2B content marketing to bring more customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-04T15:38:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-29T12:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/09\/B2B.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/09\/B2B.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2017\/09\/B2B.jpg\",\"width\":800,\"height\":465,\"caption\":\"B2B content marketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html\",\"name\":\"Step-by-step guide to B2B Content Marketing - Ning Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2017\/09\/guide-to-b2b-content-marketing.html#primaryimage\"},\"datePublished\":\"2017-09-04T15:38:42+00:00\",\"dateModified\":\"2017-11-29T12:25:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/b52a3f0ae30bea6fc008e0bfebd1eeca\"},\"description\":\"Most of the businesses market their products and services online. 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