{"id":36251,"date":"2018-03-30T07:18:47","date_gmt":"2018-03-30T14:18:47","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=36251"},"modified":"2018-12-11T03:43:26","modified_gmt":"2018-12-11T11:43:26","slug":"how-to-build-a-successful-social-media-outreach-strategy","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/03\/how-to-build-a-successful-social-media-outreach-strategy.html","title":{"rendered":"How to Build a Successful Social Media Outreach Strategy"},"content":{"rendered":"\n

Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more people are aware of your product, the more chances you get to sell it. In this sense, those marketing tactics took quantitative approach instead of qualitative. What is more, to be able to promote your brand, you inevitably had to pay for the exposure. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more […]<\/p>\n","protected":false},"author":102,"featured_media":36252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[45,52],"yoast_head":"\nHow to Build a Successful Social Media Outreach Strategy | NING<\/title>\n<meta name=\"description\" content=\"Social media outreach shouldn\u2019t be taken lightly these days. Learn how to make your SMM and content strategy a success with these simple tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/03\/how-to-build-a-successful-social-media-outreach-strategy.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Successful Social Media Outreach Strategy | NING\" \/>\n<meta property=\"og:description\" content=\"Social media outreach shouldn\u2019t be taken lightly these days. 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