{"id":36318,"date":"2018-04-13T07:44:56","date_gmt":"2018-04-13T14:44:56","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=36318"},"modified":"2018-12-12T07:13:36","modified_gmt":"2018-12-12T15:13:36","slug":"google-analytics-beginners-metrics-every-website-owner-must-follow","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html","title":{"rendered":"Google Analytics for Beginners: Metrics Every Website Owner Must Follow"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400;\">When you start a website, you have very specific goals in mind. What are yours? Do you want to promote your business, expand your customer base, sell products online, make money from ads? Maybe you don&rsquo;t even pursue any business goals and just use your website for personal development and communication. Anyway, if you own a website, you&rsquo;ll want to know how successful it is, how many people know about it, and who are the visitors. But what is the best way to find out? Without a shadow of a doubt, it&rsquo;s an online tool you&rsquo;ve probably heard about &ndash; <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>When you start a website, you have very specific goals in mind. What are yours? Do you want to promote your business, expand your customer base, sell products online, make money from ads? Maybe you don&rsquo;t even pursue any business goals and just use your website for personal development and communication. Anyway, if you own [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":36321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[151],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics for Beginners: Must-Follow Metrics | NING<\/title>\n<meta name=\"description\" content=\"Knowing how to use Google Analytics gives you an access to incredibly useful analytical data. Find out what metrics you should definitely follow!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics for Beginners: Must-Follow Metrics | NING\" \/>\n<meta property=\"og:description\" content=\"Knowing how to use Google Analytics gives you an access to incredibly useful analytical data. Find out what metrics you should definitely follow!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T14:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T15:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_139457282_m-2015-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_139457282_m-2015-1.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/04\/Depositphotos_139457282_m-2015-1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html\",\"name\":\"Google Analytics for Beginners: Must-Follow Metrics | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/04\/google-analytics-beginners-metrics-every-website-owner-must-follow.html#primaryimage\"},\"datePublished\":\"2018-04-13T14:44:56+00:00\",\"dateModified\":\"2018-12-12T15:13:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"Knowing how to use Google Analytics gives you an access to incredibly useful analytical data. 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