{"id":36370,"date":"2018-05-08T07:08:04","date_gmt":"2018-05-08T14:08:04","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=36370"},"modified":"2019-04-05T02:42:14","modified_gmt":"2019-04-05T09:42:14","slug":"email-marketing-beginners-guide-boosting-conversions-old-school-way","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html","title":{"rendered":"Email Marketing Beginner’s Guide: Boosting Conversions the Old School Way"},"content":{"rendered":"\n

Gone are the times when email was the only way to communicate online. Sending electronic letters the good old fashioned way is being gradually replaced by instant personal messaging and posting on social media. <\/span><\/p>\n

Remember when people were grumbling about the lack of personal touch and intimacy in emails as opposed to traditional hand-written letters? Well, as ironic as it may sound, today emailing seems to be the most personal and intimate way of online correspondence. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Gone are the times when email was the only way to communicate online. Sending electronic letters the good old fashioned way is being gradually replaced by instant personal messaging and posting on social media. Remember when people were grumbling about the lack of personal touch and intimacy in emails as opposed to traditional hand-written letters? […]<\/p>\n","protected":false},"author":102,"featured_media":36372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88],"tags":[154],"yoast_head":"\nGuide to Successful Email Marketing | NING<\/title>\n<meta name=\"description\" content=\"What is email marketing? How to drive conversions through email? Here\u2019s our beginner\u2019s guide to building successful email marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Successful Email Marketing | NING\" \/>\n<meta property=\"og:description\" content=\"What is email marketing? How to drive conversions through email? Here\u2019s our beginner\u2019s guide to building successful email marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-08T14:08:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-05T09:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/05\/5af187508855d_1525778322_5af187503ee25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/05\/5af187508855d_1525778322_5af187503ee25.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/05\/5af187508855d_1525778322_5af187503ee25.jpg\",\"width\":800,\"height\":400,\"caption\":\"email marketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html\",\"name\":\"Guide to Successful Email Marketing | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/05\/email-marketing-beginners-guide-boosting-conversions-old-school-way.html#primaryimage\"},\"datePublished\":\"2018-05-08T14:08:04+00:00\",\"dateModified\":\"2019-04-05T09:42:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"What is email marketing? 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