{"id":37419,"date":"2018-08-04T09:12:43","date_gmt":"2018-08-04T16:12:43","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=37419"},"modified":"2018-12-12T06:57:49","modified_gmt":"2018-12-12T14:57:49","slug":"link-building-basics-every-website-owner-must-know","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html","title":{"rendered":"What Is Link Building? The Basics Every Website Owner Must Know"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400;\">Being the essential <\/span><a href=\"https:\/\/www.ning.com\/blog\/2018\/03\/seo-content-tips-building-successful-seo-content-strategy.html\"><span style=\"font-weight: 400;\">SEO technique<\/span><\/a><span style=\"font-weight: 400;\">, link building plays a vital role in achieving high ranking positions on search engines like Google. In plain terms, link building is a process of acquiring links leading from other websites to yours. That is, the more web pages out there refer to your site, the better it is for your visibility and credibility on the internet. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Being the essential SEO technique, link building plays a vital role in achieving high ranking positions on search engines like Google. In plain terms, link building is a process of acquiring links leading from other websites to yours. That is, the more web pages out there refer to your site, the better it is for [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":37421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[168,169,111],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Link Building: a Basic Beginner&#039;s Guide | NING<\/title>\n<meta name=\"description\" content=\"It\u2019s no secret that link building is vital for successful search engine optimization (SEO). Find out why and learn the link building basics here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Link Building: a Basic Beginner&#039;s Guide | NING\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret that link building is vital for successful search engine optimization (SEO). Find out why and learn the link building basics here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-04T16:12:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T14:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/08\/5b855e465eeed_1535467177_5b855e462868e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/08\/5b855e465eeed_1535467177_5b855e462868e.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/08\/5b855e465eeed_1535467177_5b855e462868e.jpg\",\"width\":800,\"height\":400,\"caption\":\"link building\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html\",\"name\":\"What Is Link Building: a Basic Beginner's Guide | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html#primaryimage\"},\"datePublished\":\"2018-08-04T16:12:43+00:00\",\"dateModified\":\"2018-12-12T14:57:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"It\\u2019s no secret that link building is vital for successful search engine optimization (SEO). Find out why and learn the link building basics here!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/08\/link-building-basics-every-website-owner-must-know.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Link Building? The Basics Every Website Owner Must Know\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\",\"name\":\"Brenda Peterson\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"caption\":\"Brenda Peterson\"},\"description\":\"Brenda is Technical Specialist at Ning\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/brenda\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37419"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=37419"}],"version-history":[{"count":8,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37419\/revisions"}],"predecessor-version":[{"id":38059,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37419\/revisions\/38059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/37421"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=37419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=37419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=37419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}