{"id":37612,"date":"2018-09-19T07:17:44","date_gmt":"2018-09-19T14:17:44","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=37612"},"modified":"2018-12-12T07:01:04","modified_gmt":"2018-12-12T15:01:04","slug":"increase-website-conversions-web-design","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html","title":{"rendered":"The Psychology of Color: How to Increase Website Conversions Through Web Design"},"content":{"rendered":"\n

Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue?<\/span><\/p>\n

On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal life experiences and the environment. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue? On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal […]<\/p>\n","protected":false},"author":102,"featured_media":37614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[173,69,110,109,174],"yoast_head":"\nThe Psychology of Color And Optimizing Website Conversions | NING<\/title>\n<meta name=\"description\" content=\"Understanding the psychology of color can help you increase conversions. This guide will teach you how to choose optimal colors for your website design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Psychology of Color And Optimizing Website Conversions | NING\" \/>\n<meta property=\"og:description\" content=\"Understanding the psychology of color can help you increase conversions. This guide will teach you how to choose optimal colors for your website design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-19T14:17:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-12T15:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/09\/Depositphotos_24197303_l-2015-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/09\/Depositphotos_24197303_l-2015-1-1.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/09\/Depositphotos_24197303_l-2015-1-1.jpg\",\"width\":800,\"height\":400,\"caption\":\"web designer with a computer\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html\",\"name\":\"The Psychology of Color And Optimizing Website Conversions | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html#primaryimage\"},\"datePublished\":\"2018-09-19T14:17:44+00:00\",\"dateModified\":\"2018-12-12T15:01:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"Understanding the psychology of color can help you increase conversions. This guide will teach you how to choose optimal colors for your website design.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/09\/increase-website-conversions-web-design.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Psychology of Color: How to Increase Website Conversions Through Web Design\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\",\"name\":\"Brenda Peterson\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"caption\":\"Brenda Peterson\"},\"description\":\"Brenda is Technical Specialist at Ning\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/brenda\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37612"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=37612"}],"version-history":[{"count":7,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37612\/revisions"}],"predecessor-version":[{"id":38061,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/37612\/revisions\/38061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/37614"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=37612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=37612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=37612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}