{"id":38114,"date":"2018-12-26T05:46:22","date_gmt":"2018-12-26T13:46:22","guid":{"rendered":"https:\/\/macallan-internal.ningops.com\/blog\/?p=38114"},"modified":"2018-12-26T06:11:13","modified_gmt":"2018-12-26T14:11:13","slug":"fundamental-difference-seo-sem","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html","title":{"rendered":"What is the Fundamental Difference Between SEO and SEM?"},"content":{"rendered":"\n

If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical misconceptions. And as always, the truth lies somewhere in the middle. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical […]<\/p>\n","protected":false},"author":102,"featured_media":38115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[],"yoast_head":"\nWhat\u2019s the Fundamental Difference Between SEO and SEM | NING<\/title>\n<meta name=\"description\" content=\"Both SEO and SEM exist to improve the online visibility of websites. But are they different concepts or essentially the same thing? Find out in our article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s the Fundamental Difference Between SEO and SEM | NING\" \/>\n<meta property=\"og:description\" content=\"Both SEO and SEM exist to improve the online visibility of websites. But are they different concepts or essentially the same thing? Find out in our article!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-26T13:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-26T14:11:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/12\/5c2107098568f_1545668431_5c2107095201c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/12\/5c2107098568f_1545668431_5c2107095201c.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2018\/12\/5c2107098568f_1545668431_5c2107095201c.jpg\",\"width\":800,\"height\":533},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html\",\"name\":\"What\\u2019s the Fundamental Difference Between SEO and SEM | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2018\/12\/fundamental-difference-seo-sem.html#primaryimage\"},\"datePublished\":\"2018-12-26T13:46:22+00:00\",\"dateModified\":\"2018-12-26T14:11:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"Both SEO and SEM exist to improve the online visibility of websites. 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