{"id":38183,"date":"2019-02-05T07:48:47","date_gmt":"2019-02-05T15:48:47","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38183"},"modified":"2019-02-05T07:48:47","modified_gmt":"2019-02-05T15:48:47","slug":"what-is-domain-authority","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html","title":{"rendered":"What Is Domain Authority?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400;\">Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients.<\/p>\n","protected":false},"author":101,"featured_media":38184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,90],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Domain Authority? | NING<\/title>\n<meta name=\"description\" content=\"Domain Authority is an SEO metric that can help you evaluate and approximate your chances of getting higher ranking positions on search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Domain Authority? | NING\" \/>\n<meta property=\"og:description\" content=\"Domain Authority is an SEO metric that can help you evaluate and approximate your chances of getting higher ranking positions on search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-05T15:48:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c59aa08069f6_1549380117_5c59aa07ccf34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c59aa08069f6_1549380117_5c59aa07ccf34.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c59aa08069f6_1549380117_5c59aa07ccf34.jpg\",\"width\":800,\"height\":333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/02\/what-is-domain-authority.html\",\"name\":\"What Is Domain Authority? 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