{"id":38234,"date":"2019-03-01T02:16:15","date_gmt":"2019-03-01T10:16:15","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38234"},"modified":"2019-03-01T02:16:15","modified_gmt":"2019-03-01T10:16:15","slug":"how-to-define-your-target-market-and-reach-the-right-audience","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html","title":{"rendered":"How to Define Your Target Market and Reach the Right Audience"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>It&rsquo;s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone.<br>\nThat is why brands tend to look out for their own target markets, the people who would be interested in their products most. Identifying these audiences correctly is the first step toward successful brand building and establishing an effective marketing strategy.<br>\nThis article offers insights on how to define your target market and reach your potential customers most efficiently. Whether you&rsquo;re selling physical products, services or content, narrowing down your focus to a specific target market will help you optimize your marketing efforts and cut down the costs.&nbsp;<!--more--><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone. That is why brands tend to look out for their own target markets, the people who would be [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":38235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Define Your Target Market | NING<\/title>\n<meta name=\"description\" content=\"A target market is a group of people who are most likely to buy your product. Find out how to define your target market and optimize your marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Define Your Target Market | NING\" \/>\n<meta property=\"og:description\" content=\"A target market is a group of people who are most likely to buy your product. Find out how to define your target market and optimize your marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T10:16:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c73ea779f9eb_1551100624_5c73ea776bb01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c73ea779f9eb_1551100624_5c73ea776bb01.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/02\/5c73ea779f9eb_1551100624_5c73ea776bb01.jpg\",\"width\":800,\"height\":465},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html\",\"name\":\"How to Define Your Target Market | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html#primaryimage\"},\"datePublished\":\"2019-03-01T10:16:15+00:00\",\"dateModified\":\"2019-03-01T10:16:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/3b5b74fd7824e3851b512e83f050eab4\"},\"description\":\"A target market is a group of people who are most likely to buy your product. Find out how to define your target market and optimize your marketing efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-define-your-target-market-and-reach-the-right-audience.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Define Your Target Market and Reach the Right Audience\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/3b5b74fd7824e3851b512e83f050eab4\",\"name\":\"Blake Colwell\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee814b37d8520c4d93ca64f17e6f2c4?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee814b37d8520c4d93ca64f17e6f2c4?s=96&d=mm&r=pg\",\"caption\":\"Blake Colwell\"},\"url\":\"https:\/\/www.ning.com\/blog\/author\/blake-colwell\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38234"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=38234"}],"version-history":[{"count":12,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38234\/revisions"}],"predecessor-version":[{"id":38341,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38234\/revisions\/38341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/38235"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=38234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=38234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=38234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}