{"id":38342,"date":"2019-03-05T06:16:27","date_gmt":"2019-03-05T14:16:27","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38342"},"modified":"2019-03-05T06:16:28","modified_gmt":"2019-03-05T14:16:28","slug":"how-to-do-a-b-testing-a-comprehensive-guide-for-beginners","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html","title":{"rendered":"How to Do A\/B Testing: A Comprehensive Guide for Beginners"},"content":{"rendered":"\n

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when <\/span>building a business website<\/span><\/a>, creating content for your online presence, and engaging in marketing activities.<\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your […]<\/p>\n","protected":false},"author":102,"featured_media":38344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,4],"tags":[],"yoast_head":"\nHow to Do A\/B Testing: A Guide for Beginners | NING<\/title>\n<meta name=\"description\" content=\"A\/B testing is there to help you minimize guesswork in your marketing campaign, make it easier to take decisions and plan marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do A\/B Testing: A Guide for Beginners | NING\" \/>\n<meta property=\"og:description\" content=\"A\/B testing is there to help you minimize guesswork in your marketing campaign, make it easier to take decisions and plan marketing materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T14:16:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-05T14:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c7e713e22f5d_1551790457_5c7e713ddf169.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c7e713e22f5d_1551790457_5c7e713ddf169.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c7e713e22f5d_1551790457_5c7e713ddf169.jpg\",\"width\":800,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html\",\"name\":\"How to Do A\/B Testing: A Guide for Beginners | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html#primaryimage\"},\"datePublished\":\"2019-03-05T14:16:27+00:00\",\"dateModified\":\"2019-03-05T14:16:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\"},\"description\":\"A\/B testing is there to help you minimize guesswork in your marketing campaign, make it easier to take decisions and plan marketing materials.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-do-a-b-testing-a-comprehensive-guide-for-beginners.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Do A\/B Testing: A Comprehensive Guide for Beginners\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/65d4521a25119c277a43f9c8b69b8e32\",\"name\":\"Brenda Peterson\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c11cc4c04334a3abc6ffa70b39bae65?s=96&d=mm&r=pg\",\"caption\":\"Brenda Peterson\"},\"description\":\"Brenda is Technical Specialist at Ning\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/brenda\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38342"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=38342"}],"version-history":[{"count":5,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38342\/revisions"}],"predecessor-version":[{"id":38352,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38342\/revisions\/38352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/38344"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=38342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=38342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=38342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}