{"id":38459,"date":"2019-03-28T09:04:06","date_gmt":"2019-03-28T16:04:06","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38459"},"modified":"2019-03-28T09:04:06","modified_gmt":"2019-03-28T16:04:06","slug":"how-to-optimize-content-for-googles-featured-snippets","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html","title":{"rendered":"How to Optimize Content for Google\u2019s Featured Snippets"},"content":{"rendered":"\n

Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine results pages) persists as long as you want your audience to find you easily online. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine […]<\/p>\n","protected":false},"author":7,"featured_media":38464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,90],"tags":[],"yoast_head":"\nHow to Optimize Content for Google\u2019s Featured Snippets | NING<\/title>\n<meta name=\"description\" content=\"Ranking in Google\u2019s featured snippets grants your website the ultimate online visibility. But optimizing your content for it isn\u2019t that easy. Here\u2019s how you do it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Content for Google\u2019s Featured Snippets | NING\" \/>\n<meta property=\"og:description\" content=\"Ranking in Google\u2019s featured snippets grants your website the ultimate online visibility. But optimizing your content for it isn\u2019t that easy. Here\u2019s how you do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-28T16:04:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c98e6d8621dd_1553524490_5c98e6d82c932.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"441\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c98e6d8621dd_1553524490_5c98e6d82c932.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/03\/5c98e6d8621dd_1553524490_5c98e6d82c932.jpg\",\"width\":800,\"height\":441},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html\",\"name\":\"How to Optimize Content for Google\\u2019s Featured Snippets | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/03\/how-to-optimize-content-for-googles-featured-snippets.html#primaryimage\"},\"datePublished\":\"2019-03-28T16:04:06+00:00\",\"dateModified\":\"2019-03-28T16:04:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/d1dfffc0fe65d6e20879712e979850dc\"},\"description\":\"Ranking in Google\\u2019s featured snippets grants your website the ultimate online visibility. But optimizing your content for it isn\\u2019t that easy. 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