{"id":38627,"date":"2019-04-08T02:52:08","date_gmt":"2019-04-08T09:52:08","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38627"},"modified":"2019-04-08T04:24:41","modified_gmt":"2019-04-08T11:24:41","slug":"how-to-build-an-effective-content-marketing-strategy-in-8-steps","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/04\/how-to-build-an-effective-content-marketing-strategy-in-8-steps.html","title":{"rendered":"How to Build an Effective Content Marketing Strategy in 8 Steps"},"content":{"rendered":"\n

By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term perspective. Your content must be there to accompany your prospects throughout their entire customer journey and beyond. <\/span><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term […]<\/p>\n","protected":false},"author":99,"featured_media":38634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[94,88],"tags":[],"yoast_head":"\nHow to Build an Effective Content Marketing Strategy in 8 Steps ⋆ Ning Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/04\/how-to-build-an-effective-content-marketing-strategy-in-8-steps.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an Effective Content Marketing Strategy in 8 Steps ⋆ Ning Blog\" \/>\n<meta property=\"og:description\" content=\"By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/04\/how-to-build-an-effective-content-marketing-strategy-in-8-steps.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T09:52:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-08T11:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/04\/download.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" 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