How to Write an Impactful Brand Manifesto | NING<\/title>\n<meta name=\"description\" content=\"Your brand needs to evoke emotions to drive customer behavior \u2605 It needs a brand manifesto \u26a1\ufe0f Find out how to write one that would resonate with your audience!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/06\/how-to-write-an-impactful-brand-manifesto.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Impactful Brand Manifesto | NING\" \/>\n<meta property=\"og:description\" content=\"Your brand needs to evoke emotions to drive customer behavior \u2605 It needs a brand manifesto \u26a1\ufe0f Find out how to write one that would resonate with your audience!\" \/>\n<meta property=\"og:url\" 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{"id":38802,"date":"2019-06-06T05:20:54","date_gmt":"2019-06-06T12:20:54","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38802"},"modified":"2020-09-02T12:17:52","modified_gmt":"2020-09-02T19:17:52","slug":"how-to-write-an-impactful-brand-manifesto","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/06\/how-to-write-an-impactful-brand-manifesto.html","title":{"rendered":"How to Write an Impactful Brand Manifesto"},"content":{"rendered":"\n

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, […]<\/p>\n","protected":false},"author":102,"featured_media":38806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,64],"tags":[],"yoast_head":"\nHow to Write an Impactful Brand Manifesto | NING<\/title>\n<meta name=\"description\" content=\"Your brand needs to evoke emotions to drive customer behavior \u2605 It needs a brand manifesto \u26a1\ufe0f Find out how to write one that would resonate with your audience!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/06\/how-to-write-an-impactful-brand-manifesto.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Impactful Brand Manifesto | NING\" \/>\n<meta property=\"og:description\" content=\"Your brand needs to evoke emotions to drive customer behavior \u2605 It needs a brand manifesto \u26a1\ufe0f Find out how to write one that would resonate with your audience!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/06\/how-to-write-an-impactful-brand-manifesto.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-06T12:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-02T19:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/06\/brand_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta 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