{"id":38811,"date":"2019-06-19T07:03:07","date_gmt":"2019-06-19T14:03:07","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38811"},"modified":"2019-06-19T07:03:08","modified_gmt":"2019-06-19T14:03:08","slug":"what-is-sem-and-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html","title":{"rendered":"What Is SEM and How to Do It Right"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>How to make your website rank at the very top of the search engine results page? Today, when <a href=\"https:\/\/www.imforza.com\/blog\/8-seo-stats-that-are-hard-to-ignore\/\">93% of all online experiences<\/a> start with a search engine, the problem of online visibility has never been more relevant. The competition keeps growing, and the Internet is becoming an ever more crowded place as businesses of all scales struggle for the public&rsquo;s attention by <a href=\"https:\/\/www.ning.com\/create-business-website\/\">creating websites<\/a> and flooding them with content.<br><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>How to make your website rank at the very top of the search engine results page? Today, when 93% of all online experiences start with a search engine, the problem of online visibility has never been more relevant. The competition keeps growing, and the Internet is becoming an ever more crowded place as businesses of [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":38813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[88,90],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is SEM and How to Do It Right | NING<\/title>\n<meta name=\"description\" content=\"Search engine marketing (SEM) is a strategy of using PPC ads to improve website visibility in the search results. Find out more about SEM in this guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is SEM and How to Do It Right | NING\" \/>\n<meta property=\"og:description\" content=\"Search engine marketing (SEM) is a strategy of using PPC ads to improve website visibility in the search results. Find out more about SEM in this guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T14:03:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T14:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/06\/sem.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/06\/sem.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/06\/sem.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"Search engine marketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html\",\"name\":\"What Is SEM and How to Do It Right | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html#primaryimage\"},\"datePublished\":\"2019-06-19T14:03:07+00:00\",\"dateModified\":\"2019-06-19T14:03:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6db862010482f6dbb4a1d54520c5fa78\"},\"description\":\"Search engine marketing (SEM) is a strategy of using PPC ads to improve website visibility in the search results. Find out more about SEM in this guide!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/06\/what-is-sem-and-how-to-do-it-right.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is SEM and How to Do It Right\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6db862010482f6dbb4a1d54520c5fa78\",\"name\":\"Gregory Mount\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de54d4bd0e27ef921e75db23efc60d04?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de54d4bd0e27ef921e75db23efc60d04?s=96&d=mm&r=pg\",\"caption\":\"Gregory Mount\"},\"description\":\"Gregory Mount is SMM specialist at Ning.\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/gregory-mount\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38811"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=38811"}],"version-history":[{"count":2,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38811\/revisions"}],"predecessor-version":[{"id":38815,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38811\/revisions\/38815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/38813"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=38811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=38811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=38811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}