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{"id":38860,"date":"2019-08-15T01:46:24","date_gmt":"2019-08-15T08:46:24","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38860"},"modified":"2020-09-02T11:58:39","modified_gmt":"2020-09-02T18:58:39","slug":"seo-vs-ppc-to-pay-or-not-to-pay","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/08\/seo-vs-ppc-to-pay-or-not-to-pay.html","title":{"rendered":"SEO vs. PPC: To Pay or Not to Pay?"},"content":{"rendered":"\n

If you do business online or deal with digital marketing in any form, you certainly know that the best way to promote your business website<\/a> and boost conversions is by getting traffic.
<\/p>\n\n\n\n

Traffic is the exposure that translates directly into online visibility, which, in turn, increases conversions. The more visibility you get, the more traffic you can expect to generate in the future. It’s a vicious circle of the digital age: you need traffic to drive even more traffic!
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