{"id":38867,"date":"2019-08-20T05:05:18","date_gmt":"2019-08-20T12:05:18","guid":{"rendered":"https:\/\/www.ning.com\/blog\/?p=38867"},"modified":"2019-08-20T05:05:18","modified_gmt":"2019-08-20T12:05:18","slug":"what-is-remarketing-taking-your-conversions-back","status":"publish","type":"post","link":"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html","title":{"rendered":"What Is Remarketing: Taking Your Conversions Back"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to &ldquo;warm&rdquo; customers, the people who are already familiar with your brand.<br><\/p><\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to &ldquo;warm&rdquo; customers, the people who are already familiar with [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":38868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Remarketing: Taking Your Conversions Back | NING<\/title>\n<meta name=\"description\" content=\"Remarketing is an effective way to draw customers\u2019 attention back to your brand. Find out more about this marketing strategy to increase your conversion rate!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Remarketing: Taking Your Conversions Back | NING\" \/>\n<meta property=\"og:description\" content=\"Remarketing is an effective way to draw customers\u2019 attention back to your brand. Find out more about this marketing strategy to increase your conversion rate!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html\" \/>\n<meta property=\"og:site_name\" content=\"Ning Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-20T12:05:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/08\/remarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/blog\/#website\",\"url\":\"https:\/\/www.ning.com\/blog\/\",\"name\":\"Ning Blog\",\"description\":\"Ning lets you create your own social network for just about anything\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/08\/remarketing.jpg\",\"contentUrl\":\"https:\/\/www.ning.com\/blog\/wp-content\/uploads\/2019\/08\/remarketing.jpg\",\"width\":2000,\"height\":1200,\"caption\":\"remarketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html#webpage\",\"url\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html\",\"name\":\"What Is Remarketing: Taking Your Conversions Back | NING\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html#primaryimage\"},\"datePublished\":\"2019-08-20T12:05:18+00:00\",\"dateModified\":\"2019-08-20T12:05:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6db862010482f6dbb4a1d54520c5fa78\"},\"description\":\"Remarketing is an effective way to draw customers\\u2019 attention back to your brand. Find out more about this marketing strategy to increase your conversion rate!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/blog\/2019\/08\/what-is-remarketing-taking-your-conversions-back.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Remarketing: Taking Your Conversions Back\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/blog\/#\/schema\/person\/6db862010482f6dbb4a1d54520c5fa78\",\"name\":\"Gregory Mount\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ning.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/de54d4bd0e27ef921e75db23efc60d04?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/de54d4bd0e27ef921e75db23efc60d04?s=96&d=mm&r=pg\",\"caption\":\"Gregory Mount\"},\"description\":\"Gregory Mount is SMM specialist at Ning.\",\"url\":\"https:\/\/www.ning.com\/blog\/author\/gregory-mount\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38867"}],"collection":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/comments?post=38867"}],"version-history":[{"count":1,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38867\/revisions"}],"predecessor-version":[{"id":38871,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/posts\/38867\/revisions\/38871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media\/38868"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/media?parent=38867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/categories?post=38867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/blog\/wp-json\/wp\/v2\/tags?post=38867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}