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Of course, you know what PR is<\/a>! But why do you need it in the era of the Internet? It’s simple: the same laws that work in everyday life apply to the vast online universe. Just like you care about how people perceive you on the individual level, you need to create a positive image of your brand in the eyes of your partners and the target audience. You need to work with the opinions and beliefs of people who interact with the company, its products, and services. And you also have to respond promptly to criticism and act appropriately in times of crisis.
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