{"id":1502,"date":"2012-02-29T21:10:14","date_gmt":"2012-02-29T21:10:14","guid":{"rendered":"http:\/\/help-o.ning.com\/?page_id=1502"},"modified":"2019-11-19T12:56:24","modified_gmt":"2019-11-19T12:56:24","slug":"whats-my-hook","status":"publish","type":"page","link":"https:\/\/www.ning.com\/help\/work-portfolio-gallery\/whats-my-hook\/","title":{"rendered":"What’s My Hook?"},"content":{"rendered":"

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Why will people join, contribute content and interact with other members? What is a compelling enough reason for them to come back to your Ning Network… every day?<\/div>\n<\/div>\n<\/div>\n

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What’s the single most important thing you can do when launching your Ning Network? It isn’t adding snazzy CSS, tricking out your home page or inviting your entire address book. Before you ever do any of that, you need to define the hook for your Ning Network: Why will people join, contribute content and interact with other members? What is a compelling enough reason for them to come back to your Ning Network… every day?<\/p>\n

If you launch your Ning Network around a general topic but fail to define a hook, you may drive a lot of visitors to your Ning Network, but few will join. Or you may succeed in signing up members, but few will contribute content. Either way, eventually visitors and members will stop coming back. Think about the people you want as members of your Ning Network, as well as those that you don’t and craft a hook that generates passion with the right crowd.<\/p>\n

Do this<\/h2>\n
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