{"id":3334,"date":"2012-04-11T00:42:42","date_gmt":"2012-04-11T00:42:42","guid":{"rendered":"http:\/\/help-o.ning.com\/?p=3334"},"modified":"2019-09-06T06:55:24","modified_gmt":"2019-09-06T06:55:24","slug":"search-engine-optimization-and-your-ning-network","status":"publish","type":"post","link":"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"<p>Search engine optimization, or SEO, is the process of improving the volume and quality of traffic from search engines like Google to your Ning Network.<\/p>\n<p>While many of the best practices for SEO are automatically built-in to your Ning Network, there is plenty you can do as a Network Creator to further increase the visibility of your Ning Network on search engines.<\/p>\n<p>First, if you are interested in SEO, your Ning Network needs to be entirely public. This means that every page on your Ning Network \u2014\u00a0not just the main page \u2014\u00a0needs to be accessible to visitors. The reason for this is because Google and other search engines cannot crawl through your Ning Network if it is private. You can control the privacy of your Ning Network by following <a href=\"\/help\/control-the-privacy-settings-for-your-ning-network-2\/\">these steps<\/a>. Second, you need to make sure your Ning Network is appearing in search. This\u00a0should happen automatically\u00a0a few weeks after you create your Ning Network. You can also\u00a0manually add your URL to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6065812?hl=en&amp;visit_id=1-636341707607884259-3451209805&amp;rd=1\" target=\"_blank\" rel=\"nofollow\">Google Webmaster Tools<\/a>.<\/p>\n<p><strong>Tags, Keywords and Relevancy<\/strong><\/p>\n<p>Once you&#8217;ve completed these basic steps, you can start tagging your Ning Network with effective keywords in the Network\u00a0Details section of the My Network tab. Tagging your Ning Network and content with effective keywords will help it appear in search results.\u00a0You can read more about choosing the right keywords <a href=\"\/help\/choose-the-right-keywords-for-your-ning-network\/\">here<\/a>.<\/p>\n<p>Relevancy is defined by analyzing these elements:<\/p>\n<ul>\n<li>Network Name<\/li>\n<li>Tagline<\/li>\n<li>Description<\/li>\n<li>Keywords<\/li>\n<li>General Content<\/li>\n<\/ul>\n<p>You can also tag individual pieces of content on your Ning Network. The &#8220;tags&#8221; field (for the Events feature, this field is called &#8220;Event Type&#8221;) is important for SEO and corresponds to HTML called meta-tags. Once again, you&#8217;ll want to think of specific, accurate, and descriptive words for the photos, videos, blog posts, and other content on your Ning Network. As the Network Creator, you can edit the tags and title for any piece of content \u2014 not just the content you added.<\/p>\n<p>If a piece of content doesn&#8217;t already have any tags,\u00a0it will automatically inherit the keywords (meta-tags)\u00a0of your Ning Network. This means that\u00a0the keywords you add to your Network Details page are what are automatically added as the meta tags for any content item without tags.<\/p>\n<p>You can also further enhance your network&#8217;s visibility in search results by getting search engines to index more content on your network. One great way to do that is to add &lt;head&gt; tags to a Page. See <a href=\"\/help\/advanced-page-customization\/\">Advanced Page Customization<\/a>\u00a0for more information.<\/p>\n<p><strong>Other resources<\/strong><\/p>\n<p>Google offers several helpful resources for Network Creators who want to continue increasing the visibility of their Ning Network:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.google.com\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\" target=\"_blank\" rel=\"nofollow\">Search Engine Optimization Starter Guide<\/a>: Click the link to download a document that extensively covers the tips and best practices of SEO.<\/li>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" target=\"_blank\" rel=\"nofollow\">Google Webmaster Tools<\/a>: Use Google Webmaster Tools to verify your Ning Network, then use it to see the top search queries by impressions and clickthrough. Use this information to tag your Ning Network and your content more effectively. Verifying your Ning Network with Google Webmaster Tools is a built-in feature that you can access by going to My Network &gt; Tools &gt; Google Webmaster \u2014 check\u00a0<a href=\"\/help\/verify-your-ning-network-with-google-webmaster-tools\/\">this article<\/a> for more information.<\/li>\n<li><a href=\"http:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"nofollow\">Google Analytics<\/a>: Use Google Analytics to see which search queries result in the most visits to your Ning Network. Google Analytics is also a valuable resource for things beyond SEO, like <a href=\"\/help\/track-new-sign-ups-with-google-analytics\/\">tracking new member sign-ups<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization, or SEO, is the process of improving the volume and quality of traffic from search engines like Google to your Ning Network.<br \/>\nWhile many of the best practices for SEO are automatically built-in to your Ning Network, there is plenty you can do as a Network Creator to further increase the visibility of your Ning Network on search engines.<br \/>\nFirst, if you are interested in SEO, your Ning Network needs to be entirely public. This means that every page on your Ning Network \u2014\u00a0not just the main page \u2014\u00a0needs to be accessible to visitors. The reason for this is because Google and other search engines cannot crawl through your Ning Network if it is private. You can control the privacy of your Ning Network by following <a href=\"\/help\/control-the-privacy-settings-for-your-ning-network-2\/\">these steps<\/a>. Second, you need to make sure your Ning Network is appearing in search. This\u00a0should happen automatically\u00a0a few weeks after you create your Ning Network. You can also\u00a0manually add your URL to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6065812?hl=en&amp;visit_id=1-636341707607884259-3451209805&amp;rd=1\" target=\"_blank\" rel=\"nofollow\">Google Webmaster Tools<\/a>.<br \/>\nTags, Keywords and Relevancy<br \/>\nOnce you&#8217;ve completed these basic steps, you can start tagging your Ning Network with effective keywords in the Network\u00a0Details section of the My Network tab. Tagging your Ning Network and content &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,73],"tags":[323,364,366,368,365,369,367,186,363],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Optimization | Ning Help Center<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization | Ning Help Center\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization | Ning Help Center\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization | Ning Help Center\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Ning Help Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ning\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-11T00:42:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-06T06:55:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@Ning\" \/>\n<meta name=\"twitter:site\" content=\"@Ning\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ning.com\/help\/#website\",\"url\":\"https:\/\/www.ning.com\/help\/\",\"name\":\"Ning Help Center\",\"description\":\"The place to look for help with the details of your Ning Network.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ning.com\/help\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/#webpage\",\"url\":\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/\",\"name\":\"Search Engine Optimization | Ning Help Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.ning.com\/help\/#website\"},\"datePublished\":\"2012-04-11T00:42:42+00:00\",\"dateModified\":\"2019-09-06T06:55:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.ning.com\/help\/#\/schema\/person\/2bb31d414e68475ae47d2b01ea7f3e98\"},\"description\":\"Search Engine Optimization | Ning Help Center\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ning.com\/help\/search-engine-optimization-and-your-ning-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ning.com\/help\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Optimization\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ning.com\/help\/#\/schema\/person\/2bb31d414e68475ae47d2b01ea7f3e98\",\"name\":\"monica\",\"url\":\"https:\/\/www.ning.com\/help\/author\/monica\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/posts\/3334"}],"collection":[{"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/comments?post=3334"}],"version-history":[{"count":6,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/posts\/3334\/revisions"}],"predecessor-version":[{"id":11288,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/posts\/3334\/revisions\/11288"}],"wp:attachment":[{"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/media?parent=3334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/categories?post=3334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ning.com\/help\/wp-json\/wp\/v2\/tags?post=3334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}