{"id":515,"date":"2013-03-01T21:54:38","date_gmt":"2013-03-01T21:54:38","guid":{"rendered":"http:\/\/107.21.221.225\/ning3help\/?p=515"},"modified":"2019-11-22T06:08:57","modified_gmt":"2019-11-22T14:08:57","slug":"search-engine-optimization-and-your-ning-network","status":"publish","type":"post","link":"https:\/\/www.ning.com\/ning3help\/search-engine-optimization-and-your-ning-network\/","title":{"rendered":"Search Engine Optimization and Your Ning Network"},"content":{"rendered":"<p>Search engine optimization, or SEO, is the process of improving the volume and quality of traffic from search engines like Google to your Ning Network.<\/p>\n<p>While many of the best practices for SEO are automatically built-in to your Ning Network, there is plenty you can do as a Network Creator to further increase the visibility of your Ning Network on search engines.<\/p>\n<p>First, if you are interested in SEO, your Ning Network needs to be entirely public. This means that every page on your Ning Network needs to be accessible to visitors. The reason for this is because Google and other search engines cannot crawl through your Ning Network if it is private. Second, you need to make sure your Ning Network is appearing in search. This\u00a0should happen automatically\u00a0a few weeks after you create your Ning Network. You can also\u00a0manually add your URL to <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=1352276\">Google Webmaster Tools<\/a>.<\/p>\n<p><strong>Tags, Keywords and Relevancy<\/strong><\/p>\n<p>Once you\u2019ve completed these basic steps, you can start tagging your Ning Network with effective keywords in the Network\u00a0Details section of the My Network tab. Tagging your Ning Network and content with effective keywords will help it appear in search results.<\/p>\n<p>Relevancy is defined by analyzing these elements:<\/p>\n<ul>\n<li>Network Name<\/li>\n<li>Description<\/li>\n<li>Keywords<\/li>\n<li>General Content<\/li>\n<\/ul>\n<p>You can also tag individual pieces of content on your Ning Network. The \u201ctags\u201d field is important for SEO and corresponds to HTML called meta-tags. Once again, you\u2019ll want to think of specific, accurate, and descriptive words for the photos, videos, blog posts, and other content on your Ning Network. As the Network Creator, you can edit the tags and title for any piece of content \u2014 not just the content you added.<\/p>\n<p>If a piece of content doesn\u2019t already have any tags,\u00a0it will automatically inherit the keywords (meta-tags)\u00a0of your Ning Network. This means that\u00a0the keywords you add to your Network Details page are what are automatically added as the meta tags for any content item without tags.<\/p>\n<p><strong>Other resources<\/strong><\/p>\n<p>Google offers several helpful resources for Network Creators who want to continue increasing the visibility of their Ning Network:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.google.com\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\">Search Engine Optimization Starter Guide<\/a>: Click the link to download a document that extensively covers the tips and best practices of SEO.<\/li>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\">Google Webmaster Tools<\/a>: Use Google Webmaster Tools to verify your Ning Network, then use it to see the top search queries by impressions and clickthrough. Use this information to tag your Ning Network and your content more effectively. Verifying your Ning Network with Google Webmaster Tools is a built-in feature that you can access by going to My Network &gt; Tools &gt; Google Webmaster \u2014 check\u00a0<a title=\"Verify Your Network With Google Webmaster Tools\" href=\"https:\/\/www.ning.com\/ning3help\/verify-your-network-with-google-webmaster-tools\/\">this article<\/a> for more information.<\/li>\n<li><a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a>: Use Google Analytics to see which search queries result in the most visits to your Ning Network. Google Analytics is also a valuable resource for things beyond SEO, like tracking new member sign-ups.<\/li>\n<li>Sitemap: can give search engines a starting point when crawling your site. By default, your sitemap will allow search engines to index public pages of your Ning Network, such as the Forum, Blogs and public Groups.\u00a0When you add or remove features to your Ning Network, the sitemap will be updated automatically.\u00a0\u00a0If you would like to manually edit the sitemap of your Ning Network, you can do so by unchecking the option to automatically update your sitemap.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization, or SEO, is the process of improving the volume and quality of traffic from search engines like Google to your Ning Network.<br \/>\nWhile many of the best practices for SEO are automatically built-in to your Ning Network, there is plenty you can do as a Network Creator to further increase the visibility of your Ning Network on search engines.<br \/>\nFirst, if you are interested in SEO, your Ning Network needs to be entirely public. This means that every page on your Ning Network needs to be accessible to visitors. The reason for this is because Google and other search engines cannot crawl through your Ning Network if it is private. Second, you need to make sure your Ning Network is appearing in search. This\u00a0should happen automatically\u00a0a few weeks after you create your Ning Network. You can also\u00a0manually add your URL to <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=1352276\">Google Webmaster Tools<\/a>.<br \/>\nTags, Keywords and Relevancy<br \/>\nOnce you\u2019ve completed these basic steps, you can start tagging your Ning Network with effective keywords in the Network\u00a0Details section of the My Network tab. Tagging your Ning Network and content with effective keywords will help it appear in search results.<br \/>\nRelevancy is defined by analyzing these elements:<\/p>\n<p>Network Name<br \/>\nDescription<br \/>\nKeywords<br \/>\nGeneral Content<\/p>\n<p>You can also tag &#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[132],"tags":[82,180,178,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Search Engine Optimization and Your Ning Network - Ning 3 Help. 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