One of the great things about your social network on Ning is that you can easily make it the hub of your online presence. You can even set up your social network so it appears under your own domain name. Using your own domain name brands your social network and makes it a place people will seek out when they want to learn more about your brand.
Good Charlotte has taken advantage of this feature to make their social network the top place to get to know their fans and communicate band news. They’ve mapped their social network to their domain GoodCharlotte.com.