Guides

Marc Andreessen
Marc Andreessen

Top 5 Best Social Media Monitoring Tools

Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.

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Ashley Kingsey
Ashley Kingsey

10 Types of Social Media Video to Engage Your Audience

If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.

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Brenda Peterson
Brenda Peterson

How to Do A/B Testing: A Comprehensive Guide for Beginners

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.

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Blake Colwell
Blake Colwell

How to Define Your Target Market and Reach the Right Audience

It’s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone.
That is why brands tend to look out for their own target markets, the people who would be interested in their products most. Identifying these audiences correctly is the first step toward successful brand building and establishing an effective marketing strategy.
This article offers insights on how to define your target market and reach your potential customers most efficiently. Whether you’re selling physical products, services or content, narrowing down your focus to a specific target market will help you optimize your marketing efforts and cut down the costs. 

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Brenda Peterson
Brenda Peterson

All You Need to Know About Chatbots in 2019

The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.

The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.

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Ashley Kingsey
Ashley Kingsey

How to Make a GIF from a YouTube Video

With the rise of social media and online communication in general, the need to express our emotions on the internet has grown, as much as our desire to share fun content with others. This is why GIFs have become so tremendously popular these days, especially with younger generations.
There’s no shortage of ready-to-use GIFs available on the web. The entire GIF stock libraries are there so you can just pick any piece you like, download it, and share with your friends. But what if you’ve got an idea for an awesome GIF that doesn’t exist yet? How to create a GIF from scratch? The easiest solution is to make a GIF from a YouTube video, and we’re going to teach you how to do it further in this article.

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