Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.
With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.
By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term perspective. Your content must be there to accompany your prospects throughout their entire customer journey and beyond.
Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.
Promoting your brand on social media can be a real time sink. At the end of the day, managing multiple social accounts, creating original posts, and engaging with the audience online is a lot of work. And let’s face it, social media marketing isn’t cheap too, especially if your strategy is based on paid advertising.
Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine results pages) persists as long as you want your audience to find you easily online.