Yesterday I was walking in a small cozy park near my house. In springtime, every single thing that is capable of blossoming blossoms; even those that can’t try to! ☺
I was observing birds and bees navigating buds and landing on fully open flowers when it occurred to me that they are like web surfers Googling for necessary information. Web users are like bees, essentially: they only land on flowers (pages) with honey (useful information). So I started wondering what makes your landing pages attractive to “bees,” i.e. to your visitors. Continue reading
The first in our series of guidelines on community creation, management and SEO points dealt with the most general landing page types.
The series continues with the guideline on how to create an efficient landing page using tools offered by different platforms. Today we’re bringing you the guideline on making an awesome landing page with little effort. Continue reading
In this digital age, many web users (not only those who are entrepreneurs or professional marketers, but also hobbyists) are interested in different aspects of internet marketing. They want to create their own websites, blogs, and landing pages and start earning big money immediately. Continue reading
First and foremost, we will dive into the importance of social interaction. Why do people need social interaction? Put simply, we are social animals and cannot survive without connections to others. No wonder the most horrifying and psychologically painful torture for prisoners is the complete deprivation of human interaction in solitary cells. Everyone knows about the so-called Mowgli kids who had no chance to communicate with their peers while growing up and were not able to learn any language at all. Continue reading
Everyone understands the importance of an impressive logo to a company. It doesn’t matter whether you run a well-established business or are launching a start-up – either way, you need to catch people’s attention by all possible means. Visual attention-getters are the most important, as the majority of people (approximately 90% of the population) are best equipped, both physiologically and psychologically, to understand and memorize information taken in through visual channels. Continue reading
Blogging is a popular, rewarding, and lifestyle-friendly activity. Creator status attracts numerous writing professionals and laypeople alike. It seems that nowadays everyone is either a current or a prospective blogger, a pro or a hobby blogger.
Every prolific blogger is familiar with the point in their creative writing process when the tantalizing question surfaces: “Can you make money blogging?” Continue reading
This week, we held the second webinar in our series with Richard Millington, one of the most respected voices in the field of community management. The first one was about increasing activity, and it was definitely the most successful webinar Ning has ever held.
If you run an online community, what are you doing to mark the season? The last candle of the Menorah will be lit on Saturday, and many are eagerly awaiting a visit from St. Nick. Historically, there is a sharp downturn in web traffic for non-ecommerce websites around Christmas time.
You know you’ve had a successful webinar when you get this kind of feedback:
An excellent talk, extremely useful. Packed with concrete stuff and techno-babble-free. Great Q&A at the end.
The majority of communities struggle to sustain high levels of activity in their communities. We typically only hear about the rampant success stories. It’s fun to believe that a community will just attract members and explode to life.