How do you make your company recognizable for potential
customers? Of course, the first thing that comes to mind is to
build a strong brand. Branding helps to form the desired image,
which is conveyed through different communication channels (not
only visually) to firmly ingrain it in the minds of
consumers.
If a brand is an image, then identity is means by which this
image is formed: color, form, and style.
Of course, you know what
PR is! But why do you need it in the era of the Internet? It’s
simple: the same laws that work in everyday life apply to the vast
online universe. Just like you care about how people perceive you
on the individual level, you need to create a positive image of
your brand in the eyes of your partners and the target audience.
You need to work with the opinions and beliefs of people who
interact with the company, its products, and services. And you also
have to respond promptly to criticism and act appropriately in
times of crisis.
We are surrounded by countless colors through which the world
shows its richness. Not only do colors communicate the properties
of objects to us, but they also convey emotions and can even
influence our decision making.
That is mostly because colors bear strong associations with
certain things, phenomena, states, and qualities. Thus, we
associate yellow with the sun, blue with water and sky, green with
nature, red with heat or danger, and so on.
Good old online advertising is still on the rise. But more and
more businesses come to the conclusion that relying solely on
classic targeting methods is not cost-effective enough in terms of
investment. After all, the best ROI is usually achieved when
advertisements are shown to “warm” customers, the people who are
already familiar with your brand.
If you do business online or deal with digital marketing in any
form, you certainly know that the best way to promote your business
website and boost conversions is by getting
traffic.
Traffic is the exposure that translates directly into online
visibility, which, in turn, increases conversions. The more
visibility you get, the more traffic you can expect to generate in
the future. It’s a vicious circle of the digital age: you need
traffic to drive even more traffic!
Have you ever felt embarrassed when giving your clients a
business card with an email address like that
jasonbikes@gmail.com? Then you’ve reached the point where
your business is not just a pilot project anymore.
Professionalism is not only reflected in how you do things but
also in how you appear in your customers’ eyes. A custom business
email address is one of the factors that shape your brand image,
along with your business
website, logo, support service, etc. No doubt, an email address
like ceo@jasonbikes.com would look much more convincing
and professional on your business card than a generic Gmail or
Yahoo account.
Most people don’t like ads. And you can’t really blame them. We
live in a world where thousands of brands struggle for exposure.
Ads are everywhere: in the streets, in public transport, on the TV,
radio, and, of course, on the Internet. You will hardly find a
popular website that wouldn’t throw a bunch of
PPC ads right at you. And it seems there’s nowhere you can
hide. Everyone wants your attention! No wonder why ads have become
a nuisance for so many people these days.
What is the most versatile tool for generating leads, getting
feedback from customers, and conducting market research? You must
have already guessed — forms!
As consumers, we hardly pay much attention to such seemingly
insignificant things as online forms. That is, at least until we
run into very annoying ones or forms that are too long or badly
composed. In that case, it is hard to stay
indifferent!
Knowing the market size is vital for providing your company’s
management team with an objective assessment of the current market
situation. It allows you, your team, and your stakeholders to see
the real opportunities for business development, to identify your
position among the competitors, and to plan production volumes more
effectively.
I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!
Just like you can’t drive
a car blindfolded, you can’t do business without paying attention
to the numbers. Otherwise, you’re doomed to crash — in both
situations. How much revenue does your company earn? What’s your
growth rate? How much you spend on developing your products and
marketing them? These and more questions need to be answered so
that you can effectively measure your financial performance, track
achievements, control expenses, balance the failures, and prevent
disasters.
How to make your website rank at the very top of the search
engine results page? Today, when
93% of all online experiences start with a search engine, the
problem of online visibility has never been more relevant. The
competition keeps growing, and the Internet is becoming an ever
more crowded place as businesses of all scales struggle for the
public’s attention by creating
websites and flooding them with content.
