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If you do business online or deal with digital marketing in any form, you certainly know that the best way to promote your business website and boost conversions is by getting traffic. 

Traffic is the exposure that translates directly into online visibility, which, in turn, increases conversions. The more visibility you get, the more traffic you can expect to generate in the future. It’s a vicious circle of the digital age: you need traffic to drive even more traffic!

Have you ever felt embarrassed when giving your clients a business card with an email address like that jasonbikes@gmail.com? Then you’ve reached the point where your business is not just a pilot project anymore. 

Professionalism is not only reflected in how you do things but also in how you appear in your customers’ eyes. A custom business email address is one of the factors that shape your brand image, along with your business website, logo, support service, etc. No doubt, an email address like ceo@jasonbikes.com would look much more convincing and professional on your business card than a generic Gmail or Yahoo account.

Most people don’t like ads. And you can’t really blame them. We live in a world where thousands of brands struggle for exposure. Ads are everywhere: in the streets, in public transport, on the TV, radio, and, of course, on the Internet. You will hardly find a popular website that wouldn’t throw a bunch of PPC ads right at you. And it seems there’s nowhere you can hide. Everyone wants your attention! No wonder why ads have become a nuisance for so many people these days. 

What is the most versatile tool for generating leads, getting feedback from customers, and conducting market research? You must have already guessed — forms! 

As consumers, we hardly pay much attention to such seemingly insignificant things as online forms. That is, at least until we run into very annoying ones or forms that are too long or badly composed. In that case, it is hard to stay indifferent! 

Knowing the market size is vital for providing your company’s management team with an objective assessment of the current market situation. It allows you, your team, and your stakeholders to see the real opportunities for business development, to identify your position among the competitors, and to plan production volumes more effectively.

I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!

Just like you can’t drive a car blindfolded, you can’t do business without paying attention to the numbers. Otherwise, you’re doomed to crash — in both situations. How much revenue does your company earn? What’s your growth rate? How much you spend on developing your products and marketing them? These and more questions need to be answered so that you can effectively measure your financial performance, track achievements, control expenses, balance the failures, and prevent disasters.

How to make your website rank at the very top of the search engine results page? Today, when 93% of all online experiences start with a search engine, the problem of online visibility has never been more relevant. The competition keeps growing, and the Internet is becoming an ever more crowded place as businesses of all scales struggle for the public’s attention by creating websites and flooding them with content.

How often did you catch yourself thinking: “I would probably not have bought this if not for that special deal”? I bet pretty often. I know I did! Let’s face it, it feels like they take it from you unless you grab the chance to snag that t-shirt half-price, even if deep inside you realize that the offer is nothing but a marketing trick. And you really can’t be blamed for that. No one wants to miss out on an opportunity to have something for a reduced price or that comes with a cool bonus. In marketing psychology, this is called “fear of missing out,” abbreviated as “FOMO.”

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.

Meta tags are data that helps search engines crawl web pages and rank content while facilitating the search. Hence, meta tags are known to be conducive to SEO.

Nowadays, when 93% of all online experiences start with a search engine, the importance of SEO is hard to overestimate. Neither social media outreach nor paid online ads can grant you as much exposure and high-quality organic traffic as ranking high in search engine results pages (SERPs).

One of the essential stages of any ​​marketing strategy is lead generation. We all know that leads are the key to sales. Leads are contacts that allow businesses to reach their customers and involve them in any form of interaction that would potentially result in a conversion.

You can obtain leads by encouraging prospects to perform specific actions on your business website: sign up, make a phone call, subscribe for a newsletter, fill out an online registration form, order a product or service, etc. The more leads you generate, the more potential conversions you can expect.