Your business environment is always changing, and the
competition is so fierce that you can’t afford to lag behind. New
competitors, evolving customer tastes, disruptive new technologies,
and many other factors modify the market dynamics. The company that
fails to adapt loses.
The once-relevant design of your
business website or logo can all of a sudden appear
well-trodden, and the brand can become boring. This is when the
question of rebranding arises.