Ning blog

It’s no secret that social media users make a tidbit for businesses of all scales. This is why social networks are considered to be one of the most effective digital marketing channels. After all, there are 3.196 billion people out there who actively use social media for various purposes. It’s as much as 42% of the global population! And the figure is growing by 13% on a year-by-year basis.

Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.

There’s no denying that promoting your products, services or content on social media is essential for your business. This is why 93% of marketers around the globe invest time, efforts, and money to get their businesses out on major social platforms like Facebook, Instagram, Twitter, etc.

Why do 80% of marketers worldwide use visuals in their social media marketing? It is widely known that 80% of visual information entering the human brain is retained. This means that vivid, high-quality pictures have much higher chances to catch the public eye and bring more potential customers to you.

If you haven’t heard about Snapchat yet, you must have been on vacation to the moon. Or perhaps you’re just getting old for keeping up with all the fancy social platforms that have been sprouting up like mushrooms in the recent years. Jokes aside, Snapchat is one of those social applications that have swiftly gained tremendous popularity around the world, claiming its place in the pantheon of the all-time greatest.

It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.

If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.

Think your content marketing covers all popular web resources? Then you will be surprised to know there’s one more you’ve probably missed out on. It’s SlideShare – the most popular service for creating, sharing, and promoting presentations online.

Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue?

On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal life experiences and the environment.

Got a phenomenal business idea meant to bring you a big fortune? Way to go! But don’t hurry to invest everything you’ve got to embody your masterplan. Before you take any meaningful steps toward your goal, be it manufacturing a product, creating a business website, renting an office or finding investors, there’s nothing more important than undertaking a market research in order to figure out whether your product or service is in demand, who your potential customers are, and how much of a competition you should expect entering the industry.

Being one of the essential factors influencing SEO (search engine optimization), link building is a laborious and time-consuming process of placing your links on other websites.

In our previous post, What Is Link Building? The Basics Every Website Owner Must Know, we have already scratched the surface of this complex topic by figuring out why link building is so important and what factors determine its success.

Regardless of your industry, taking a close and critical look at your business is always a good thing to do. For one, this allows you to identify your essential strengths and weaknesses, as well as evaluate your chances for success and risks you may encounter. Furthermore, gaining a profound insight into the core factors influencing the effectiveness and profitability of your business is necessary for building your further development strategies. This is where a SWOT analysis comes in.