Ning blog

Welcome to our blog - home of everything there is to know about social networks and what you can do with them. Here you will find everything to spark your inspiration!
Gregory Mount
Gregory Mount

11 Actionable Tips for Creating a Successful Instagram Marketing Campaign

Boasting one billion monthly active users, Instagram is not just one of the largest social networks in the world. It is a marketing platform to reckon with. Instagram users are 10 times more active when it comes to engaging with brands than users on Facebook, which makes it a perfect tool for traffic generation and online сommunication. For this reason, Instagram is insanely popular with businesses of all scales, especially the small ones.

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Brenda Peterson
Brenda Peterson

How to Make a Website for Kids in 9 Simple Steps

In the world where the internet is the cornerstone of learning and communication, we want our kids to master information technologies at a very young age. After all, technology is the key to knowledge nowadays.

Creating a website for kids is a great way to get your children acquainted with the World Wide Web safely, educate them in the field of IT, and impart useful tech skills that will help them in the future.

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Brenda Peterson
Brenda Peterson

What Is Google Penalty and How to Avoid It

Search engine optimization is an integral part of digital marketing. Without putting enough effort into SEO, it is literally impossible to break through the competition and get decent visibility for your business website on the internet.

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Brenda Peterson
Brenda Peterson

What is the Fundamental Difference Between SEO and SEM?

If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical misconceptions. And as always, the truth lies somewhere in the middle.

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Brenda Peterson
Brenda Peterson

Top 7 Social Media Trends Every Marketer Should Be Aware of in 2018-2019

Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.

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Brenda Peterson
Brenda Peterson

What Is Storytelling and How to Use It for Business?

Do you think good stories are only found in books and movies? Not at all. Stories are everywhere if you think about it. Even a regular morning commute can sometimes turn into a story of its own!

Now when it comes to business, an original and truthful story can add a new facet to your brand, make it more approachable for the audience, and inspire your customers.

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Brenda Peterson
Brenda Peterson

Why Integrate a Live Chat in Your Business Website?

When buyers choose a product, they feel more comfortable if they can consult with a real person. This is the main advantage of a physical store. When it comes to online shopping, the remote consulting is achieved mostly through the phone, email or live chat. The latter is gradually becoming one of the most effective and widely used methods of online communication. Reportedly, 63% of buyers admit that they are more inclined to check out a website if it has a live chat through which they can contact a brand representative.

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Brenda Peterson
Brenda Peterson

How to Start a Podcast: An Introduction for a Beginner Podcaster

It’s all about useful and engaging content these days. So if you’re interested in the effective content marketing, you have plenty of options to choose from: blogs (photo blogs, video blogs, and microblogs), updates on social networks, webinars, videos on YouTube, live streaming, and more. To this variety, you can also add podcasts as they are rapidly gaining in popularity. Reportedly, 44% of the U.S. population have listened to podcasts at least once. This is a huge audience if you think about it!

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Brenda Peterson
Brenda Peterson

How to Create a Wedding Website That Will Blow Your Guests Away

Finally, the wedding hall is booked, the festive menu is approved, the groom’s suit and the bride’s dress are waiting for their glory hour in the wardrobe, and all the wedding arrangements are in place. Phew! Is anything missing? Actually yes… What about a wedding website? More couples come to realize that a personalized wedding site is more than just a homage to fashion. It can make your life easier when the wedding preparations are on and remind you of your Big Day for years to come!

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Brenda Peterson
Brenda Peterson

What Is Vimeo: An Alternative to YouTube?

It won’t be an exaggeration to say that the first thing we think about when we want to watch a video online is YouTube. It is the most popular video-sharing platform in the world and the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.

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Brenda Peterson
Brenda Peterson

How to Use Instagram Stories for Marketing Purposes

Ephemeral content is on the rise with millions of people enjoying snaps and short videos made on the spot that disappear over time. This type of content is relatively new and has been pioneered by social platforms like Facebook, Snapchat, and Instagram. But its marketing potential has been quickly acknowledged by brands, influencers, and content creators.

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Brenda Peterson
Brenda Peterson

The Best Time to Post on Social Networks: How to Ensure Your Posts Get Seen

It’s no secret that social media users make a tidbit for businesses of all scales. This is why social networks are considered to be one of the most effective digital marketing channels. After all, there are 3.196 billion people out there who actively use social media for various purposes. It’s as much as 42% of the global population! And the figure is growing by 13% on a year-by-year basis.

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