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Welcome to our blog - home of everything there is to know about social networks and what you can do with them. Here you will find everything to spark your inspiration!
Brenda Peterson
Brenda Peterson

YouTube SEO Guide: 10 Ways to Optimize Your Videos

Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.

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Marc Andreessen
Marc Andreessen

7 Instagram Trends That Will Define Your Social Media Marketing in 2019

With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.

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Ally Windsea
Ally Windsea

How to Build an Effective Content Marketing Strategy in 8 Steps

By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term perspective. Your content must be there to accompany your prospects throughout their entire customer journey and beyond.

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Brenda Peterson
Brenda Peterson

Social Media Checklist: 10 Objectives to Tick in 2019

Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.

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Ashley Kingsey
Ashley Kingsey

What Is Social Media ROI and How to Measure It?

Promoting your brand on social media can be a real time sink. At the end of the day, managing multiple social accounts, creating original posts, and engaging with the audience online is a lot of work. And let’s face it, social media marketing isn’t cheap too, especially if your strategy is based on paid advertising.

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Marc Andreessen
Marc Andreessen

How to Optimize Content for Google’s Featured Snippets

Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine results pages) persists as long as you want your audience to find you easily online.

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Brenda Peterson
Brenda Peterson

The Beginner’s Guide to Affiliate Marketing

Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.

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Kevin George
Kevin George

How to Use Email to Encourage Repeat Purchases

According to Harvard Business Review, it costs five to twenty-five times more to attract new customers than retain the existing ones. While retention is cost-effective, it also yields more profit for the businesses. If you increase retention rates by five percent, you can enhance your profit by 25-95%.

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Marc Andreessen
Marc Andreessen

Top 5 Best Social Media Monitoring Tools

Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.

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Ashley Kingsey
Ashley Kingsey

10 Types of Social Media Video to Engage Your Audience

If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.

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Brenda Peterson
Brenda Peterson

How to Do A/B Testing: A Comprehensive Guide for Beginners

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.

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Blake Colwell
Blake Colwell

How to Define Your Target Market and Reach the Right Audience

It’s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone.
That is why brands tend to look out for their own target markets, the people who would be interested in their products most. Identifying these audiences correctly is the first step toward successful brand building and establishing an effective marketing strategy.
This article offers insights on how to define your target market and reach your potential customers most efficiently. Whether you’re selling physical products, services or content, narrowing down your focus to a specific target market will help you optimize your marketing efforts and cut down the costs. 

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