Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.
According to Harvard Business Review, it costs five to twenty-five times more to attract new customers than retain the existing ones. While retention is cost-effective, it also yields more profit for the businesses. If you increase retention rates by five percent, you can enhance your profit by 25-95%.
Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.
How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.
It’s no secret that the success of a business depends on its
ability to meet the key needs of buyers. But buyers have different
backgrounds, preferences, and goals, which makes it impossible to
cater to just everyone.
That is why brands tend to look out for their own target markets,
the people who would be interested in their products most.
Identifying these audiences correctly is the first step toward
successful brand building and establishing an effective marketing
strategy.
This article offers insights on how to define your target market
and reach your potential customers most efficiently. Whether you’re
selling physical products, services or content, narrowing down your
focus to a specific target market will help you optimize your
marketing efforts and cut down the costs.
The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.
The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.
With the rise of social media and online communication in
general, the need to express our emotions on the internet has
grown, as much as our desire to share fun content with others. This
is why GIFs have become so tremendously popular these days,
especially with younger generations.
There’s no shortage of ready-to-use GIFs available on the web. The
entire GIF stock libraries are there so you can just pick any piece
you like, download it, and share with your friends. But what if
you’ve got an idea for an awesome GIF that doesn’t exist yet? How
to create a GIF from scratch? The easiest solution is to make a GIF
from a YouTube video, and we’re going to teach you how to do it
further in this article.
There’s no shortage of ways to analyze the effectiveness of your online presence. You’ve got plenty of analytics tools capable of retrieving loads of data to help you optimize your business website and achieve higher conversion rates.
It’s no secret that search engine optimization is an overall complex subject. You will learn that as soon as you dig deeper, beyond things like keyword usage, editing meta-tags, and link building. This is not to say that these techniques are simple, but at least they are more or less known to most people who have ever created a website and attempted to promote it on the web.
Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients.
Pinterest can hardly be called a second-thought solution when it comes to social media marketing. Yes, it is not as gigantic as Facebook and not as trendy as Instagram. But the truth is, its audience is ready to spend money like crazy! Reportedly, 93% of active Pinterest users admit they use the platform to research the market, plan and make purchases. Meanwhile, 40% of Pinners are known to have a household income exceeding $100 thousand. There’s marketing potential businesses simply cannot ignore!
