Updates

Gregory Mount
Gregory Mount

Is There a Best Call-to-Action Button Color

We are surrounded by countless colors through which the world shows its richness. Not only do colors communicate the properties of objects to us, but they also convey emotions and can even influence our decision making. 

That is mostly because colors bear strong associations with certain things, phenomena, states, and qualities. Thus, we associate yellow with the sun, blue with water and sky, green with nature, red with heat or danger, and so on. 

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Marc Andreessen
Marc Andreessen

7 Instagram Trends That Will Define Your Social Media Marketing in 2019

With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.

Indeed, Instagram can give you the exposure needed to develop your brand and drive conversions. But it is hardly possible to do successful Instagram marketing without understanding the current trends that define how the platform works today and what it will be in the near future. This is why we have picked seven definitive Instagram trends that will impact your social media marketing in 2019 and the years that follow.

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Brenda Peterson
Brenda Peterson

The Beginner’s Guide to Affiliate Marketing

Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.

There are many ways to ensure passive income online. One of them is affiliate marketing, a term that has become a buzz among people who dream of getting paid while they sleep. But is it really a feasible way to strike it rich? What is affiliate marketing and how does it work? If you run a popular blog or website that generates a lot of traffic and you want to make it profitable, this article will introduce you to the world of affiliate marketing. 

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Marc Andreessen
Marc Andreessen

Top 5 Best Social Media Monitoring Tools

Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.

In this article, we will offer our list of the best social media monitoring tools you should consider using when building your brand and promoting your business website. But before we dive in, let’s figure out what social media monitoring is.

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Brenda Peterson
Brenda Peterson

How to Do A/B Testing: A Comprehensive Guide for Beginners

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.

But why randomize your chances for success if there’s a proven way to find out which choices would most likely bring you the results you’re counting on? The solution is A/B testing. In this article, we will take a closer look at this marketing technique and answer the most important question: how to do A/B testing?

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Blake Colwell
Blake Colwell

How to Define Your Target Market and Reach the Right Audience

It’s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone.
That is why brands tend to look out for their own target markets, the people who would be interested in their products most. Identifying these audiences correctly is the first step toward successful brand building and establishing an effective marketing strategy.
This article offers insights on how to define your target market and reach your potential customers most efficiently. Whether you’re selling physical products, services or content, narrowing down your focus to a specific target market will help you optimize your marketing efforts and cut down the costs. 

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