Updates

Ashley Kingsey
Ashley Kingsey

What Is a Heat Map and How to Analyze It

There’s no shortage of ways to analyze the effectiveness of your online presence. You’ve got plenty of analytics tools capable of retrieving loads of data to help you optimize your business website and achieve higher conversion rates.

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Blake Colwell
Blake Colwell

What Is a Canonical Tag and How Does It Impact SEO?

It’s no secret that search engine optimization is an overall complex subject. You will learn that as soon as you dig deeper, beyond things like keyword usage, editing meta-tags, and link building. This is not to say that these techniques are simple, but at least they are more or less known to most people who have ever created a website and attempted to promote it on the web.

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Ashley Kingsey
Ashley Kingsey

Newbie’s Guide to LinkedIn Analytics

Being the largest professional social network, LinkedIn boasts more than 590 million registered users worldwide, including high-ranking specialists, industry experts, chief-level employees, entrepreneurs, etc. This makes LinkedIn a paradise for resourceful content marketers! Why? Because if you manage to attract at least some of these audiences, consider you’ve got endless opportunities for promotion.

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Gregory Mount
Gregory Mount

11 Actionable Tips for Creating a Successful Instagram Marketing Campaign

Boasting one billion monthly active users, Instagram is not just one of the largest social networks in the world. It is a marketing platform to reckon with. Instagram users are 10 times more active when it comes to engaging with brands than users on Facebook, which makes it a perfect tool for traffic generation and online сommunication. For this reason, Instagram is insanely popular with businesses of all scales, especially the small ones.

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Brenda Peterson
Brenda Peterson

Top 7 Social Media Trends Every Marketer Should Be Aware of in 2018-2019

Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.

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Brenda Peterson
Brenda Peterson

What Is Storytelling and How to Use It for Business?

Do you think good stories are only found in books and movies? Not at all. Stories are everywhere if you think about it. Even a regular morning commute can sometimes turn into a story of its own!

Now when it comes to business, an original and truthful story can add a new facet to your brand, make it more approachable for the audience, and inspire your customers.

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