Updates

Marc Andreessen
Marc Andreessen

7 Instagram Trends That Will Define Your Social Media Marketing in 2019

With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.

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Brenda Peterson
Brenda Peterson

The Beginner’s Guide to Affiliate Marketing

Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.

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Marc Andreessen
Marc Andreessen

Top 5 Best Social Media Monitoring Tools

Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.

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Brenda Peterson
Brenda Peterson

How to Do A/B Testing: A Comprehensive Guide for Beginners

How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.

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Blake Colwell
Blake Colwell

How to Define Your Target Market and Reach the Right Audience

It’s no secret that the success of a business depends on its ability to meet the key needs of buyers. But buyers have different backgrounds, preferences, and goals, which makes it impossible to cater to just everyone.
That is why brands tend to look out for their own target markets, the people who would be interested in their products most. Identifying these audiences correctly is the first step toward successful brand building and establishing an effective marketing strategy.
This article offers insights on how to define your target market and reach your potential customers most efficiently. Whether you’re selling physical products, services or content, narrowing down your focus to a specific target market will help you optimize your marketing efforts and cut down the costs. 

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Brenda Peterson
Brenda Peterson

All You Need to Know About Chatbots in 2019

The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.

The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.

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